Martin de Jonge, a Canadian expat who has lived in Taiwan for more than a dozen years, pointed out another way of looking at the issue.
“As I come from a country where the government has a long history of crafting, launching, tracking, monitoring, refashioning and relaunching information campaigns designed to facilitate intercultural understanding by informing, sensitizing and enlightening its various cultural groups, I sometimes take it for granted that obvious social dysfunction here in Taiwan should iron itself out in due process and in due time time by the local [Chinese-language] media and through public statements from leaders,” Jonge said.
SENSITIVITY
Speaking from the perspective of someone who has lived abroad since 1992, Liu Yu-hsia (劉玉霞), the Taiwanese editor of the Taiwan Tribune in New Jersey, a newspaper for Taiwanese expatriates, said: “It’s been many years that I have not heard this term adoah. I used it when I was little. I agree with you. Adoah is a little insulting and insensitive from an American’s viewpoint. It is just like calling somebody ‘fat.’ However, when Taiwanese call a Westerner adoah, it is not meant to insult the person.”
“But the point is, if the person being addressed or spoken of doesn’t like the term, then it shouldn’t be used,” Liu added.
“Taiwanese people are not as sensitive as Westerners to some terms associated with a person’s body, such as weight or height or the eyes. Some Taiwanese also feel uncomfortable when they are called ‘fat’ or ‘short’ or ‘small eyes,’ but in general, Taiwanese are not so sensitive,” she said.
“The next time someone refers to you as an adoah, tell him or her, seriously, that you don’t like to be described in that way. I believe that person will not do it anymore,” she said.
When asked if Taiwanese expats in the US ever call their neighbors adoah, Liu replied: “We usually don’t, because there are so many adoah here. Sometimes we call them laowai, but we forget that the actual foreigners are us.”
The jury is still out on whether the word adoah serves a useful purpose today or not. The real judges will be the Taiwanese themselves.



