Thu, Apr 23, 2009 - Page 4 News List

NCC criticizes Chunghwa

By Shelley Shan  /  STAFF REPORTER

The National Communications Commission (NCC) said yesterday it would establish rules to ensure that channel operators provide identical media content on any platform, whether it is a cable television service or multimedia-on-demand (MOD) system.

“How can consumers accept the fact that a channel provides different content on different platforms?” NCC spokesperson Lee Ta-sung (李大嵩) said. “When a channel is scheduled to be broadcast on a certain platform, the audiences should be able to see the entire content of the channel, not just part of the content.”

The NCC has received several complaints from subscribers of Chunghwa Telecom’s MOD system that said certain programs on Taiwan Television and China Television Co, two of the channels on its basic package deal, cannot be viewed on the MOD system.

The NCC found that the dispute was actually between program producers and channel operators. It said program producers claimed that they only authorized programs to be broadcast on terrestrial television services. They insisted channels pay additional charges if they want the same programs to be available on MOD systems as well. Without informing subscribers, Chunghwa had substituted other content for the disputed programs.

Subscribers were upset because programs that can be viewed on cable television are not available on the MOD system.

Lee said the commission had asked its staff to work on a mechanism to ensure that channels provide identical content, regardless of the platform.

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