The National Communications Commission (NCC) said yesterday it would refer four ads for online games to an independent content review committee to determine if they had violated any government regulations.
One of the ads is for a game developed by Yuyan Online, featuring a woman named Shushu (舒舒) who causes a stir at an Internet cafe by using a jackhammer. The ad lingers on close-up shots of her heaving breasts as she does the drilling.
The other three ads are for an online mahjong game, in which characters say lines such as “don’t touch me” (不要碰我) and “you have someone to ‘rub Mahjong’ with every day” (天天有人陪你搓).
NCC Communication Content Department Director Jason Ho (何吉森) said yesterday that his department had conducted a preliminary investigation into the four ads.
“The ad by Yuyan Online is a concern because it could be seen as degrading to women, while the other three contain remarks with a sexual connotation,” he said.
All of the ads have been broadcast during hours when children could be watching, Ho said, adding that the NCC had received several complaints about them.
Ho said the department would later this month ask its independent content review committee, made up of communications analysts and members of non-governmental groups, to decide whether the four ads contravene the regulations.
Meanwhile, Ho said his department had also received a complaint about an ad for Sha Online (殺 Online), which is popular for its catchphrase “shahenda” (殺很大), meaning a player can kill any monster or character in the game. The woman who shouts the catchphrase in the ad, known as Yaoyao (瑤瑤), is also known for her large breasts.
Ho said the department had investigated the ad and it does not violate any regulations.