Wed, Jul 26, 2006 - Page 3 News List

Taiwan Quick Take: Local rice big in Japan


A locally grown Japanese strain of rice, known as "dream beauty," will enter Japan's retail market in small packages at the end of this month, according to the Council of Agriculture, marking the first time that Taiwanese rice has made inroads into the Japanese market. The rice was grown on 52 hectares of land in Tainan County under contract to a Japanese trader. Farmers recently harvested the rice, and last week shipped 144 tonnes of "dream beauty" to Osaka, where it will be sold in 3kg and 5kg packages. The rice will retail for ¥2,900 (US$24.86) for a 5kg pack, officials said on Monday, adding that "it can't be called cheap." In 2004, Taiwan exported high-quality rice grown in Hualien to Japan for the first time in more than 30 years. However, the rice was used only by caterers.

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