The Government Information Office (GIO) said yesterday that it was launching an advertising blitz in the US and Europe to protest the nation's unfair exclusion from the UN.
The campaign, beginning on Monday, will target billboards, newspapers and broadcasting organizations, the GIO said in a statement.
The media advertisements will focus on New York, but ads will also be placed in Washington and some European cities, the office said.
The red-and-white ads saying "Is Taiwan's exclusion from the UN fair?" are part of the nation's 12th consecutive bid to join the global organization.
Past attempts have been quickly quashed by China, and this year's campaign is likely to meet the same fate.
The new ads argue that shutting out the nation from the UN runs against the spirit of the organization. "The UN is the global family. Excluding Taiwan's 23 million people is unjust," the ad says.
"The United Nations should be an organization that pursues fairness and justice," the Government Information Office said. "But the way the Taiwan issue is dealt with is unfair."
China has long said that Taiwan can be part of the UN if it simply accepts that the country is part of China.
But most Taiwanese consider the communist government to be repressive and oppose unification. A growing number of Taiwanese favor independence, polls have shown.
The UN ad campaign will also include posters that say China's authoritarian government doesn't have the right to represent Taiwan's democracy. "Taiwan's 23 million people deserve their own voice," the ad says.
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