Tue, Dec 30, 2003 - Page 3 News List

Blue-camp campaign ad pokes fun at first family

By Huang Tai-lin  /  STAFF REPORTER

The latest TV campaign commercial for the Chinese Nationalist Party (KMT)-People First Party alliance targets the first family.

The ad, released last Friday, accused the Democratic Progressive Party (DPP) of undermining the nation's economy by describing a father's inability to purchase luxury goods for his children.

The ad features a young man driving a Jaguar and a young couple holding a baby wearing a bright gold necklace. A gloomy-looking father in the ad talks to his young child sitting next to him in a train car and asks, "Do you like it? Dad can't afford it."

Poking fun at the first family, the scene of excessiveness insinuated that President Chen Shui-bian's (陳水扁) son, Chen Chih-chung (陳致中), owns a Jaguar. The couple in the ad is meant to represent Chen Shui-bian's daughter Chen Hsin-yu (陳幸妤) and son-in-law Chao Chien-ming (趙建銘) carrying their baby boy Chao Yi-an (趙翊安), who just turned one year old in October.

According to the KMT, the TV spot was meant to convey the message that the first family, surrounded by luxury, had grown distant from the common people.

"The ad merely wishes to reflect reality and the people's voice," said KMT spokesman Alex Tsai (蔡正元).

Taiwan Solidarity Union (TSU) Legislator Chien Lin Whei-jun (錢林慧君), however, said the ad showed that the KMT-PFP alliance is an alien regime.

"It is a part of Taiwanese culture to present a gold necklace to the family's first-born grandchild -- especially when it is a boy -- when the baby reaches the age of one," Chien Lin said.

"By making an issue of what is merely a common practice of Taiwanese culture, the ad shows that the KMT-PFP alliance lacks an understanding of Taiwanese culture," she said.

"I think the ad is nonsense and meaningless," Chien Lin said.

Making light of the pan-blue camp's ad, first lady Wu Shu-chen (吳淑珍) said on Sunday that, "Giving birth is not a crime, especially now that Taiwan has a low birth rate. [We] should encourage young couples to have more children."

The DPP has responded to the blue-camp ad with an ad of its own, saying, "Do you like it? Then Dad will steal it for you."

The KMT then questioned Chen and his wife's large growing personal fortune.

Saying that while others have had their personal wealth shrink, the alliance accused Chen and his wife of accumulating a fortune of NT$400 million, asking "How has Chen, son of a poor farmer, grown to be a billionaire by being a public official?"

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