Mon, Feb 17, 2003 - Page 3 News List

Diana Chen has tenuous grip on finance company

TIES TO LIU TAI-YING The 33-year-old Chen took over as chairwoman of China Development Financial Holding Corp last week, but who's really in charge?

By Joyce Huang  /  STAFF REPORTER

Diana Chen, the new chairwoman of China Development Financial Holding Corp, is expected to allow Liu Tai-ying to continue to guide the company by proxy.

TAIPEI TIMES FILE PHOTO

Hand-picked by the detained Liu Tai-ying (劉泰英) on Tuesday, 33-year-old Diana Chen (陳敏薰) took over the helm of China Develop-ment Financial Holding Corp (中華開發金控), ensuring Liu's influence at the nation's fourth-largest financial company is secure.

"As a temporary chairperson in the absence of Liu, Chen had better not take the new position too seriously," said a former board member of China Development who still works in the finance industry.

"Liu would not be very happy to learn things have changed should he be able to return [from detention]," said the board member who requested anonymity.

The source said he had attended bi-weekly board meetings for more than a year with Chen, who struck him as a "pretty smart yet quiet" person.

Chen's family has close ties with Liu and Chen is well aware of the need to not overstep her bounds when it comes to her involvement in China Development's management.

"Liu remains the de facto chairman," Chen said when she was first introduced to the media in a press conference on Wednesday. "I'm here to carry out business plans that were previously mapped out by Liu."

Despite being half Liu's age and a novice in the investment business, Diana Chen served as a board member to the China Development Industrial Bank (中華開發工銀) in 1998 and as a standing board member at China Development Financial Holding since 2001 on behalf of her father, Chen John-yi (陳重義), chairman of Lilontex Corp (理隆纖維).

As one of the biggest shareholders at China Development, Lilontex designated Diana Chen and her uncle, Chen Ming-hsiang (陳明祥), to sit on the company's 21-member board and throw the family's support behind Liu and his team.

Diana Chen returned to Taiwan in 1997 with an MBA from California's Claremont Graduate University and headed the direct investment department at Lilontex, beginning her career in the venture-capital business.

"I find the venture-capital bus-inesses very challenging and welcome such challenges to target star industries and make investments," she said on Wednesday, trying to focus the media's attention on her professional talent after taking over the chairmanship.

"I may be young, but I am very professional," Chen said.

Diana Chen's family-run business, which started on Taipei's Tihua Street, owns over NT$10 billion in assets, according to media reports.

The media have been keen to learn details of the private life of this young and good-looking chairperson, reporting that Chen is seeing a boyfriend two years younger than she is and is ready to get married soon. Such gossip, however, has scared her away from the media during her first few days of fame.

Keeping a low profile, Chen refused to comment on her private life for fear of her professionalism being ignored.

A family friend complained that the media pays too much attention to her looks.

"She is actually a very calm and seasoned businesswoman with a great deal of talent," said Day Sheng-tong (戴勝通), chairman of the National Association of Small and Medium-Size Enterprises. Day has been a friend of the Chen family for more than 20 years.

Although Diana Chen tried hard to reassure investors that she's capable of leading the NT$107 billion company, her professionalism remains to be seen.

But Kevin Hsu (許銘熙), a vice president at the direct investment department of the China Development Industrial Bank, threw his support behind her.

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