City, Yankees to launch MLS team

Reuters, MIAMI

Thu, May 23, 2013 - Page 18

The New York Yankees and Premier League club Manchester City have formed a Major League Soccer (MLS) team to play in New York City from 2015, aiming to win over the US’ largest sports market to the global game.

City, owned by Sheikh Mansour of Abu Dhabi, will be the majority partner in New York City Football Club, with the biggest name in baseball, the Yankees, as a minority partner active in running the team.

The ownership group will pay a US$100 million franchise fee.

New York City has been without a top professional soccer team since the demise in the mid-1980s of the old Cosmos, which featured soccer greats such as Brazil’s Pele and Germany’s Franz Beckenbauer.

While the New York Red Bulls are based in Harrison, New Jersey, the MLS has long coveted a chance to get inside the five boroughs of New York City itself.

“This is another big day for soccer in America,” MLS commissioner Don Garber said. “We have worked for quite some time on trying to finalize a deal to bring the 20th MLS team to New York City. Two of the biggest, most prestigious and clearly most respected sports organizations in the world are joining together to own this team.”

MLS has steadily grown since its formation in 1996 with successful, well-supported teams in city’s such as Los Angeles and Seattle, but it has failed to attract large television audiences and the league hopes a New York team will change that.

Garber said MLS viewed a top-flight team in New York City itself as a defining moment for the league.

“This is a big market and represents over 19 million people,” he said. “I think it will be transformational for MLS and for soccer in America.”

Manchester City, who won the Premier League in the 2011-2012 season before finishing second to local rivals United this year, hope the Yankees will allow them to tap into expertise in reaching sports fans in New York.

“This is the best of both worlds — we believe we know how to manage a soccer club and the Yankees are a top sports organization in the world and are true New Yorkers,” Manchester City chief executive Ferran Soriano said. “We have a long term plan for soccer in New York and there couldn’t be a better partner.”

While City have been working on the details of an MLS franchise for nine months, Yankees president Randy Levine said his organization only joined the process “very, very recently.”

“We are really excited. George Steinbrenner, the boss, and the Steinbrenner family, [owners] Hal and Hank Steinbrenner, have long been soccer fans,” Levine said.

The new team will play at a temporary home in 2015, while efforts to find and build a new stadium are completed, and Levine said Yankee Stadium was one option in the meantime.

The MLS has already begun discussions with New York City about the possibility of building a new stadium in Flushing Meadows Corona Park in Queens, but other options will also now be looked at.

“I don’t think there have been any setbacks [with Flushing Meadows] and I think clearly that is an option,” Levine said. “We just got into this, and we are going to sit down with our partners and the commissioner and get the lay of the land, and review and see what is the best alternative. This is just to see what are the best available options.”