An exclusive series charting the fortunes of the Arizona Cardinals is to air exclusively on Amazon Video this year, a statement said on Monday in the latest sign of the Internet giant’s increasing diversification.
A statement from NFL Films said the new unscripted series — All or Nothing — would be available on Amazon Video in a few months.
A spokesman for NFL Films later confirmed to reporters that the series would not be made available on any other platform.
“All Amazon customers [both Amazon Prime and non-Prime] will have access to the show, free-of-charge,” the spokesman said.
“That is the only place it will live,” he added.
NFL Films is the filmmaking arm of the NFL responsible for making dozens of acclaimed shows in the past, racking up 121 Sports Emmy Awards in the process.
For All or Nothing, filmmakers were granted exclusive behind-the-scenes access to the Cardinals during last year’s season, which ended with a crushing defeat in the NFC championship game to the Carolina Panthers.
“This show is going to give customers a front-row seat to some of the most exciting, never-before-seen, football action,” Amazon digital video vice president Michael Paull said in a statement.
It marks the first time Amazon has invested in sports on TV, regarded as a key to the sector.
Amazon is also reportedly bidding for the rights to stream live NFL games on Thursday nights on its platform, along with Apple and Google.
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