Nike has almost three million Twitter followers while Adidas has only 780,000.
Nike is in turn pulling out all the stops to get soccer market share.
“Football is the No. 1 sport in the world,” Edwards said. “That’s why the World Cup is so important. We have a significant football business, it is about US$2 billion. Our basketball business is probably a little bigger because of the number of years that it has been there.”
Nike made its name with basketball, which still dominates in the US, but the company is bracing for soccer to become its No. 1 product.
“Football is doing a great job. Given the size and popularity of the sport, I would envisage that rapidly in the future,” said Edwards, who is tipped as a potential future leader of Nike.