Sun, Jun 23, 2013 - Page 19 News List

FEATURE: ‘Soft darts’ defies stereotypes to hit bullseye in Asia


Indeed, many big names in the traditional game are seeing there’s money to be made through prizes and sponsorship and are travelling to Asia to take on Japan’s best.

However, for the average player the draw of soft darts is the ease of the game and its hip image, according to Eric Chu, CEO of the iDarts Group, which runs a dedicated soft darts bar in Hong Kong.

“The Japanese darts players are very cool, like male models. They appeal to more people than traditional darts players, it’s more glamorous,” he said.

“Playing steel-tip you have to have good maths, but this does it all for you. Everyone can play, you don’t need to calculate while you play,” he said. “It’s fun, it’s positioned as entertainment.”

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