Sat, May 04, 2013 - Page 19 News List

New Indian badminton league has high hopes


Many sports in India have tried to create successful professional leagues — soccer, field hockey, golf and others — but usually find the immense popularity of cricket makes it hard to generate sufficient fan and sponsor interest. However, Chadha hinted at some cross promotion.

“One of the top Indian cricketers has bought one of the franchises,” Chadha said, adding he will reveal the identity of the player at a later date. “All I can say is that it will help us market IBL better.”

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