YouTube said it’s in talks with the National Basketball Association (NBA) and the National Hockey League (NHL) to broadcast live games, building on the popularity of cricket’s Indian Premier League (IPL) last year.
YouTube aims to show more live sports in the second half of the year, said Gautam Anand, Google’s director of content partnerships for Asia Pacific, in an interview in Seoul on Tuesday. He declined to give details of the discussions with the NBA and NHL.
Adding live sports broadcasts may help YouTube expand revenue by keeping viewers on its site longer to woo more advertisers. YouTube’s contract to show cricket from the IPL, which gives the Google unit a share of ad -revenue from games and the league’s Web site, brought in 55 million visits from more than 250 countries, Anand said.
“It’s fair to say that there will be a lot more appealing sports content you’ll see on YouTube,” Anand said. “We have ongoing conversations with pretty much everyone.”
Mountain View, California-based Google is in negotiations with “most pro sports leagues” including the NBA and NHL, as well as soccer leagues in Europe, said Brian Suh, head of YouTube Partnership at Google’s South Korean unit, in a separate telephone interview on Tuesday.
“We’re pleased that YouTube recognizes the value of live sports,” Michael Bass, senior vice president for marketing communications at the NBA, said yesterday.
Gary Meager, senior vice president for public relations at the NHL, did not reply to a telephone message and e-mail request for comment.
Where new live-streaming services will be offered depends on each deal, said Lois Kim, a spokeswoman for Google Korea. YouTube streams Major League Baseball games in Japan, where major TV broadcasters don’t feature the sporting events.
One of the key goals for YouTube this year is to offer longer clips of movies and shows under the lead of former Netflix Inc executive Robert Kyncl, Anand said. Google also hired Claude Ruibal, former chief executive and chairman of Universal Sports, as the head of sports content partnerships for YouTube this year to boost sports content, Anand said.
During the IPL broadcast, viewers spent on average 40 minutes watching each match, he said. The company needs to do more to keep its viewers on the site for longer than the average daily 15-minute session, compared with the multiple hours consumers spend in front of televisions, according to Hunter Walk, director of product management at YouTube.
“One of the good things about IPL was that it really proved to a lot of sports leagues that broad-scale live-streaming type of exercise is something that’s possible,” Anand said. “They took notice of IPL and have come to us and entered into a lot more serious discussions.”
‘CRIMINAL ACT’: The UCI said it ‘strongly condemns’ Dylan Groenewegen’s ‘dangerous behavior,’ which left Jakobsen in critical condition and injured other cyclists Dutch cyclist Fabio Jakobsen was in a coma on Wednesday, in “serious” condition, after he was thrown into and over a barrier at 80kph in the conclusion to the opening stage of the Tour de Pologne. Footage showed 23-year-old Jakobsen, of the Deceuninck-Quick-Step, racing elbow-to-elbow with fellow Dutchman Dylan Groenewegen of Jumbo-Visma as both men frantically tussled in a tight sprint to the line in Katowice. However, Jakobsen came off worst, somersaulting over the barriers before colliding with a photographer after Groenewegen had veered suddenly to the right, squeezing his rival into the security wall. “His condition is very serious. His life is
Taiwan Steel on Sunday grabbed three points with a narrow 1-0 win against Hang Yuan FC, to move into the No. 2 spot on the Taiwan Football Premier League (TFPL) log, while Taipower FC beat NTUS 2-0 to maintain first place. Taking advantage early in the match of opposition defenders who had not yet settled down, Taiwan Steel’s attacking trio of Wu Chun-ching, Marc Fenelus from the Turks and Caicos Islands, and Benchy Astama from Haiti pushed forward with good passes. After only one minute of play, Fenelus dribbled from the right flank, feeding a short pass inside the penalty area to
LEAVING IT LATE: Rakuten added late runs last night to add to wins on Wednesday against the Brothers and the Lions on Friday that went down to the last batter The Rakuten Monkeys rallied to post three late runs for another close win, prevailing 5-3 over the Uni-President Lions yesterday as Taiwan’s second-half CPBL season got started with lower scoring output, but exciting finishes. It was Rakuten’s third win in a row. In two games this week, they seized victory in dramatic fashion with their last at-bat and have drawn level with the CTBC Brothers on top of the table after yesterday’s results, 0.5 games in front of the Fubon Guardians and 1.5 games ahead of the Lions. It was tied at 1-1 early, with Rakuten hosting the Lions at the Taoyuan Intenational
STAYING COOL: Hamilton said that his ‘heart nearly stopped’ when he noticed the puncture, but he kept going to beat Alain Prost’s total of six home wins in France Lewis Hamilton said he feared he might not make it home when a last lap puncture almost derailed his charge to a record seventh British Grand Prix victory on Sunday. “I didn’t think I would make it round the last two corners,” the world champion said. The front left tire of his Mercedes had delaminated and deflated on his final lap, leaving the six-time world champion to nurse his vehicle to the finish as second-placed Max Verstappen hunted him down. “I just can’t believe it,” Hamilton said. “It was heart-stopping. I backed off and stayed chilled and was so glad it happened on