Thu, Jun 07, 2007 - Page 20 News List

Animated London 2012 logo pulled over epilepsy fears


Lord Sebastian Coe launches the logo for the London 2012 Olympic Games at the Roundhouse theater in London on Monday.


An animated display of London's jigsaw-style 2012 Olympics logo -- which has drawn an unfavorable public response -- was withdrawn from an official Web site on Tuesday following concern it could trigger epileptic seizures, organizers said.

The ?400,000 (US$796,000) design, comprised of four jagged pieces which form the numbers 2012 in a variety of colors, was specifically designed to appeal to young people and feature on the Internet.

Epilepsy Action, a British health charity, said 10 people had complained about the animation on Tuesday and some had suffered seizures as a result of watching images depicting a diver plunging into a pool.

"We have just been notified of the problem and we have taken immediate steps to remove the animation from the Web site," a London 2012 Olympics spokeswoman said on condition of anonymity in line with policy. "We will now re-edit the film."

The logo, unveiled on Monday, has already attracted ridicule and within hours an online petition was established asking for a new design.

London's Design Museum founder Stephen Bayley said the logo was "a puerile mess, an artistic flop and a commercial scandal."

Chief organizer Sebastian Coe said the graffiti-style design was created to draw the attention of young people.

In a departure from previous games, the logo has no visual imagery of the host city or country.

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