The brand will be known as the "official dairy product of the NBA in China."
League officials in Beijing declined to give financial details surrounding the agreement, although it's sure to be worth millions of US dollars and increase the NBA's visibility in China.
"By partnering with the leading dairy producer in China, we have a unique opportunity to promote the importance of an active and healthy lifestyle through sports and nutrition," said Mark Fischer, NBA China's managing director.
Mengniu will promote its products during NBA TV programs.
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