They can stretch Augusta National beyond the county line, or move the tees downtown, as Jack Nicklaus once jokingly suggested. They can add a pond and remove a bunker, plant trees and cut them down.
But there is one thing about the Masters that doesn't change.
Somewhere along the way to a green jacket lies a shot so incredible, so unforgettable, that it becomes part of the legacy of the Masters, a signature moment on a stage built for such drama.
Gene Sarazen put the Masters on the map with his "shot heard 'round the world," a 4-wood from 235 yards on the par-5 15th that went into the cup for a double eagle and carried him into a playoff in 1935. And that was before television was around.
"It was just a piece of luck," Sarazen said.
And then there's Tiger Woods.
His 2 on the scorecard last year came with a 60-degree sand wedge from a much smaller distance, about 30 feet from behind the green to the hole, a shot that traveled twice that length by the time it climbed up the ridge on the par-3 16th, stopped like a school bus crossing railroad tracks, then made a slow, tantalizing trek toward the cup.
It stopped on the lip two full seconds, and history pulled it into the hole.
"I was never thinking it had a chance," said Steve Williams, Woods' caddie who stood by his side, crouching, hoping for one more turn, his heart stopped like the thousands of fans surrounding the green and millions watching on TV. "It was slowing down, and I said, `I can't believe it's going to be short.' But for some reason, it kept going. It was just amazing. You're just about to go forward and give whatever your reaction you're going to give, and then it stops.
"And then, boom!"
Sarazen and Woods provided bookend memories, 70 years apart, shots that define the magic of the Masters.
No telling what this year will bring, even on an Augusta National course that again has been strengthened by adding 155 yards on six holes in club chairman Hootie Johnson's attempt to keep the course current with the times.
Woods is the defending champion, joining Jack Nicklaus and Arnold Palmer as the only players with at least four green jackets. He is remembered for the U-turn chip on the 16th green, but he is more proud of the 3-wood to the fairway, the 8-iron to 15 feet and the birdie putt to beat Chris DiMarco in a playoff.
The Masters starts on Thursday without Nicklaus, who competed at Augusta National for the last time a year ago. Some say the longer course will make improbable a back-nine charge such as the one Nicklaus delivered 20 years ago when he shot 30 to win his sixth Masters.
But there will be something mystical that other majors rarely offer.
Seems like there always is.
Larry Mize chipping in from 140 feet to rip the heart out of Greg Norman. Fred Couples' ball rolling back toward Rae's Creek on the 12th hole, stopped by a blade of grass. Nicklaus making a 45-foot birdie putt on the 16th hole, as Tom Weiskopf and Johnny Miller watched dejectedly from the tee box.
"You can feel there is an aura seeping out of the ground," DiMarco said. "You remember Jack making that putt up the hill, and you remember Davis [Love III] chipping up the hill. I try to forget Tiger chipping in."
Woods strives for perfection, which is why he is so proud of the 8-iron into the 18th green in the playoff. But even he concedes he will be remembered more, if not forever, because of that chip.
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