There is the saxorecorder, which is what it sounds like -- a plastic recorder with a saxophone's bulbous protuberance on the end -- then there are emergency mobile phone chargers, shaped into elephant heads (Why? They don't know) and 1,000 other items supplying every need.
Small-time South Korean inventors, seeking the one idea that will take hold of the public imagination and make them millionaires, produce most of the items on show.
For example, Francis Jung, the inventor of a retractable skipping rope, said he would continue to modify his device because "next year I might conquer the world."
Spiritual Exercise?
Finally, there is the "Korean Gi Fair," which is said to be an "underlying cultural resource that has existed not only in Korea but in all Asian cultures."
Asian Games athletes have been queuing up to put their hands on a device connected to a computer which then gives a color-impression of the individual's gi.
The World Cup Gi Fair was said to have drawn 20,000 visitors and organizers claim the focussed gi of the Red Devils fans helped South Korea win its matches.
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