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Sun, Mar 25, 2001 - Page 3 News List

Jerry Fan gives Lien new look

Jerry Fan, President Chen Shui-bian's image consultant during the presidential campaign, made headlines when he recently assumed the same position with Lien Chan. Fan, also the executive creative director of the Fantasy Creative Co (ㄈ合創意有限公司), spoke with `Taipei Times' staff reporter Joyce Huang yesterday about his experiences working with both politicians and his first two commercials for the KMT chairman

In fact, we tried very hard to shape Lien's unique charisma as a political leader. The reason people tend to criticize us for following the former style is because they all know I've worked for Chen, and so they tend to make that easy comparison, which is not fair to us.

If I was strictly behind the scenes, they wouldn't have made such a comparison.

TT: What is the most difficult part of shaping Lien's new image?

Fan: I'm not shaping Lien's new image. What can two commercials do? Lien's new image can never be shaped with just two commercials. There's more to go. It took us 21 ads to round out Chen's success. Lien certainly has a long way to go.

TT: So, how many more commercials do you think Lien needs?>

Fan: [Laughing] At least one more than Chen's 21.

TT: Seriously, how do you differentiate Lien from Chen?

Fan: Lien is from a party that has 50 years of ruling experience, while Chen is from the DPP, which rose from the streets and finally seized power.

However, after their reversal of political positions, both are still adjusting to their roles cautiously and climbing on their learning curves. How much they will achieve politically, during the process, will depend on how they distinguish themselves later.

TT: Finally, what messages do you think you'd like to deliver to the audience through Lien's commercials?

Fan: The new face of the KMT. It's positive for people to see that the KMT is trying to make a break from its past. Even though we've also featured the ruling DPP's difficulties, I'd also like the audience to witness the inter-party competition that can make people's lives better.

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