Stars turn to Southeast Asia under China’s “Korean restriction order” 中國「限韓令」發威 韓星轉戰東南亞

Fri, Apr 14, 2017 - Page 15

Beijing has issued a “Korean restriction order” to retaliate against South Korea over its deployment of the Terminal High-Altitude Air Defense (THAAD) system. Many South Korean stars are now embracing the Southeast Asian region after losing the huge Chinese market, hoping to mitigate the impact of this move.

Despite efforts to expand in China in recent years, the South Korean show business industry has been hit badly. China no longer airs Korean TV programs, and has canceled most Korean artists’ commercial events. The ban has also made the South Korean entertainment industry think more about market diversification.

South Korea’s pop cultural exports — known as the “Korean Wave” (or “Hallyu”) — have already swept Southeast Asian countries, China previously being the focus. Now, K-pop stars are targeting the Southeast Asian market. Boy group “EXO” held three concerts in Malaysia last month, and finished another show in Singapore this month, for example.

(CNA, translated by Eddy Chang)