BUSINESS ENGLISH

Thu, Nov 06, 2014 - Page 2

A:Have those ads we spent NT$50,000 placing on Facebook last month had any effect?

B:This is the report, the click rate is pretty good but there is no perceptible improvement in the conversion rate.

A:How come? Is there a problem with the ad design?

B:Facebook is a new marketing channel for us, we still need to do some tweaks. Give us a while to monitor it, we’ll make a report next month.

A:上個月花五萬元投放臉書廣告,成效怎麼樣?

B:這是整理出的報表,廣告點擊率不錯,但轉換率還沒有明顯提升。

A:怎麼會這樣?是廣告設計上有問題嗎?

B:臉書廣告是新的行銷管道,還需要換些不同素材、多方嘗試,請多給一點時間觀察,下個月再作回報。