Starbucks hits the tracks in Switzerland 星巴克在瑞士登上鐵道

Thu, Dec 05, 2013 - Page 10

US coffee giant Starbucks unveiled its first ever coffee house on rails on Nov. 14, promising to add a caffeine boost to train rides in Switzerland.

The coffee goliath, which has rapidly been conquering Europe since it opened its first store on the continent in the alpine country 12 years ago, has joined forces with the country’s national rail company SBB to open its first store on a train.

With the Starbucks name and distinctive green logo plastered across the outside of the two-story car, inside smiling baristas in green aprons offer up hazelnut macchiatos and mochas in a setting reminiscent of the brand’s static stores.

During the nine-month trial period, it will make two daily trips between Geneva and St. Gallen in the northeast.

(Liberty Times)

美國咖啡巨擘「星巴克」十一月十四日推出它們在鐵路上的首家咖啡館,為瑞士的鐵路之旅來點咖啡因提提神。

這家咖啡巨擘十二年前在這個阿爾卑斯山國家開設歐陸首家分店後,迅速征服歐洲,現在星巴克與瑞士國鐵公司SBB合作,開設火車上的第一家分店。

星巴克名稱與獨特綠色標誌貼在兩層高的車廂上,車廂內則是笑容可掬的咖啡師傅穿著綠色圍裙,奉上榛果瑪奇朵與摩卡,讓人想起星巴克固定地點分店內的場景。

九個月的試營運期間,這輛咖啡車將在日內瓦與東北部的聖加崙之間往返兩趟。

(自由時報/翻譯:國際新聞中心)