Starbucks hits the tracks in Switzerland 星巴克在瑞士登上鐵道

Thu, Dec 05, 2013 - Page 10

US coffee giant Starbucks unveiled its first ever coffee house on rails on Nov. 14, promising to add a caffeine boost to train rides in Switzerland.

The coffee goliath, which has rapidly been conquering Europe since it opened its first store on the continent in the alpine country 12 years ago, has joined forces with the country’s national rail company SBB to open its first store on a train.

With the Starbucks name and distinctive green logo plastered across the outside of the two-story car, inside smiling baristas in green aprons offer up hazelnut macchiatos and mochas in a setting reminiscent of the brand’s static stores.

During the nine-month trial period, it will make two daily trips between Geneva and St. Gallen in the northeast.

(Liberty Times)