The British Dietetic Association’s (BDA) Dietitians in Obesity Management Specialist Group (DOM UK) and the Children’s Food Campaign have announced the launch of a new campaign to urge supermarkets to permanently remove unhealthy snacks from checkouts and queuing areas.
The campaign called Junk Free Checkouts is being launched today and aims to force supermarkets to stop selling sweets near the tills, which exploits the “pester power” of children who nag their parents to buy the snacks.
According to DOM UK’s recent nationwide survey, nearly eight in 10 shoppers were unhappy with the sale of sugary or high calorie food and drink items at checkouts.
Almost all of the parents surveyed said they had been pestered by their children to buy junk food at the checkouts, and most found it difficult at that particular moment to say no.
Seventy-eight percent of the respondents said they found junk food at checkouts “annoying.” It also found that 83 percent have been pestered by their children to buy junk food at the checkouts and 75 percent have given in to their children and bought something because they were pestered.