In Asia’s trend-setting cities, iPhone fatigue sets in

Thu, Feb 21, 2013 - Page 11

Apple Inc’s iPhone is losing some of its luster among Asia’s well-heeled consumers in Singapore and Hong Kong, a victim of changing mobile habits and its own runaway success.

Driven by a combination of iPhone fatigue, a desire to be different and a plethora of competing devices, users are turning to other brands, notably those from Samsung Electronics Co Ltd, eating into Apple’s market share.

In Singapore, Apple’s products were so dominant in 2010 that more devices here ran its iOS operating system per capita than anywhere else in the world.

But StatCounter, which measures traffic collected across a network of 3 million websites, calculates that Apple’s share of mobile devices in Singapore — iPad and iPhone — declined sharply last year. From a peak of 72 percent in January 2012, its share fell to 50 percent this month, while Android devices now account for 43 percent of the market, up from 20 percent in the same month last year.

In Hong Kong, devices running Apple’s iOS now account for about 30 percent of the total, down from about 45 percent a year ago. Android accounts for nearly two-thirds.