New body scanner offers virtual tape measure for online shopping 新型身體掃描器提供虛擬測量尺寸功能 可用於網購

Fri, Dec 14, 2012 - Page 10

British researchers have come up with a new body scanning device that gives accurate measurements and could boost online clothes shopping.

Shoppers are still nervous about ordering clothes online because they often do not fit and, some say, there will never be a substitute for trying something on — one reason why the boom in online retail has not had the same impact on clothing as on music, books and electronics retailing.

In the US, for instance, the consultancy ComScore estimated that only 14 percent of online spending went on clothes and accessories in the year to June.

Some firms are already offering home scanners that use a webcam, but the British developers say their system is able to measure in unprecedented detail.

With the new system, a shopper inputs his or her height as a reference and can then take a single full-length picture with a webcam or smartphone from which all their other measurements are calculated.

It uses the measurements combined with a person’s overall proportions to build a 3D image. Combining this with sizing information from retailers, the system would also overcome the problem of variable sizing, which can mean a shopper is a “medium” in one store but a “large” in another.

(Liberty Times)

英國研究人員發展出新的身體掃描儀器,可準確測量出身材尺寸,有望提振網購衣服的買氣。

由於網購衣服常有不合身的問題,讓消費者對網購衣服有些不安。有些人說,永遠沒有可以取代試穿的方法,這也是音樂、電子產品零售買氣強強滾,衣服卻沒有同樣效果的原因。

舉例來說,顧問公司ComScore估計,美國截至今年六月的網路購物花費,僅有百分之十四花在服飾和配件。

部分公司已提供使用網路攝影機的家用身形掃描器,但英國的研發人員說,他們的系統可以測量前所未有的細節。

使用新系統時,消費者先輸入自己的身高做為參考值,然後再利用網路攝影機或智慧型手機拍下全身照,依此計算消費者的身材尺寸。

系統利用測得的尺寸,結合整體比例打造3D影像。綜合這些資料和不同零售業者的尺碼資訊,這套系統也可以克服不同店家服飾尺碼標準不一的問題,如消費者適合穿某一家服飾的M號,到了另一家可能得穿L號。

(自由時報/翻譯:陳維真)