The Year of the Pig is shaping up to become a decisive year in the battle between producers of electric scooters. Leading manufacturer of gasoline-powered scooters, Kwang Yang Motor Co. (KYMCO), is predicting it will shift 50,000 electric scooters in the coming year and grab 50 percent market share of the electric scooter market by going head-to-head with established market leader Gogoro.
Due to the provision of government subsidies, electric scooters are able to be sold at a relatively low price point. This powerful incentive last year helped propel domestic sales of electric scooters to 82,400 units. Of these, Gogoro sold 72,100 units — double its sales volume for the previous year — enabling the company to grab 87 percent of the market share and cement its place as the market leader in Taiwan’s electric scooter market.
Meanwhile, KYMCO chief executive Ko Chun-pin says although the company only started selling electric scooters in the fourth quarter of last year, it has already shifted 7,296 units. Ko says he expects the electric scooter market will kick into high gear this year and says the company has already installed 1,642 of its Ionex fast charging stations, and says it will also install a further 278 Ionex energy stations.
Photo: Yang Ya-ming, Liberty Times
Additionally, Ko says KYMCO will focus on popularizing the electric scooter and competing with the flagship brands of competitors for the young consumer segment. The company predicts that over 100,000 units of electric scooters will be sold this year, and hopes to achieve its year-end target of shifting 50,000 units, seizing 50 percent of market share.
In contrast, Gogoro is pursuing a saturation coverage strategy, blanketing the country with charging stations, which is being carried out at an average rate of two new station installations per day. The company says it now has 1,000 battery swapping GoStations in place nationwide and expects to have all of these fully operational by the end of this year’s first quarter. Once they all go live, Gogoro says that within the nation’s six largest cities, riders will never be more than an average of 5 minutes away from the nearest battery swap station, a strategy the company is using to defend its dominant market position.
Last year, China Motor Corp sold 5,768 of its emoving electric scooter, grabbing 7 percent market share. This year the company will release its first “white license plate” (heavy duty) electric scooter as well as a customizable light-weight model. The company forecasts sales of its electric scooter and electric bicycle models will come close to achieving its target of 17,000 units by the end of the year.
Photo courtesy of Far EasTone Telecommunications
The three largest scooter vendors operating in Taiwan — Yamaha Motors, Aeon Motor and Motive Power Industry, which operates under the PGO brand — have all announced they will enter into a partnership with Gogoro to share its platforms, including its battery charging system, smart batteries and battery swap system, which will work in conjunction with their own electric scooter models, developed in-house. The three companies are all scheduled to release new models in the second half of this year.
Sanyang Motor will adopt fast-charging batteries developed by CPC Corp, Taiwan for its line of electric scooters currently under development, which the company says could hit the market as soon as the end of this year. With model development revving up, the year ahead looks set to be a lively one for Taiwan’s electric scooter market.
(Translated by Edward Jones, Taipei Times)
Photo: Chen Yi-chuan, Liberty Times
Photo courtesy of China Motor Corp
1. Would you consider buying an electric scooter? If yes, why? If no, what would make you change you mind?
2. Are electric vehicles more environmentally friendly than gasoline cars?
3. Where does the electricity come from to power electric vehicles and how “green” is the production process for car/scooter batteries?
4. Do you think people will still be driving gasoline vehicles in 20 years’ time?
(Edward Jones, Taipei Times)
1. electric scooter phr.
電動機車 (dian4 dong4 ji1 che1)
2. government subsidy phr.
政府補助 (zheng4 fu2 bu3 zhu4)
3. kick into high gear phr.
加足馬力 (jia1 zu2 ma3 li4)
4. focus on phr.
聚焦 (ju4 jiao1)
5. saturation coverage phr.
鋪天蓋地 (pu1 tian1 gai4 di4)
6. defend v. 捍衛 (han4 wei4)
7. dominant market position phr.
市場龍頭地位 (shi4 chang3 long2 tou2 di4 wei4)
8. hit the market phr.
上市開賣 (shang4 shi4 kai1 mai4)
Pets are an inseparable part of people’s lives in the modern world. About 65 percent of US households have at least one pet. On a psychological level, pet companionship can bring better psychological wellbeing; on a biological level, our furry friends can boost human immunity. According to a report in Psychology Today, a review carried out by researchers from the UK’s University of Manchester found that the companionship of pets can result in better psychological wellbeing for people with mental health conditions. The diabetes research center of the University of Toronto’s Mount Sinai Hospital analyzed data from over 3 million people,
Literary circles have been celebrating the legacy of late writer Eileen Chang, who would have turned 100 on Wednesday next week. Born in Shanghai, the legendary writer shot to fame in her 20s, and continued to write after moving to Hong Kong, and then the US, in the 1950s. Chang is one of the greatest female Chinese writers, and her classic works include Love in a Fallen City, The Golden Cangue, and The Red Rose and the White Rose. Many of her novels, such as Lust, Caution, were adapted into films and TV drama series. Based on Chang’s novel Aloeswood Incense
Let’s dine out tonight (3/5) 今晚我們去餐廳吃飯吧（三） A: Hmm. . . I can’t decide what to order. I’m hesitating between a lamb rogan josh or a beef vindaloo. B: Well, let’s order both and share the dishes. We can also order the tandoori king prawns that I was just eyeing up. A: The prawn dish will perfectly complement the bottle of Australian Chardonnay that I’ve brought along. It’s a great wine, with notes of peaches and lemongrass. B: Cool! Let’s also order some butter naan bread and pilau rice for two. A: 嗯……我無法決定要點哪一道菜。我正在猶豫要點喀什米爾羊肉咖哩，還是辛辣香料牛肉咖哩。 B: 啊，那我們兩個都點，然後分著吃吧。我們還可以點一份坦都里香料烤明蝦，我剛剛一直在看這道菜。 A: 這道明蝦應該能完美搭配我帶來的這瓶澳洲夏多內白葡萄酒。這瓶酒真的很棒哦，帶有桃子和檸檬草的香氣。 B: 酷！那我們也點一些奶油烤餅，和兩人份的香料米飯吧。 （Edward Jones, Taipei Times／台北時報章厚明譯） WARNING: Excessive consumption of alcohol can damage
Let’s dine out tonight (5/5) 今晚我們去餐廳吃飯吧（五） A: I can’t believe we ordered the hottest curry on the menu by mistake. I’m such a dunderhead: I should have checked with the waiter first. B: Never mind, the mango lassi the waiter gave us on the house really did the trick: my mouth has cooled down now. A: Why don’t you finish off the remainder of the lamb rogan josh — it’s the mildest of all the curries we ordered. I’ll polish off the beef vindaloo. Waste not, want not. B: Are you sure that’s wise? I might have to take you home in an ambulance. A: 真不敢相信我們竟然不小心點到菜單上最辣的一道咖哩。我真是個笨蛋：我應該先跟服務生確認的。 B: 沒關係，服務生送我們餐廳招待的芒果優格真的發揮魔力了：我的嘴巴現在冷卻下來囉。 A: 你要不要把剩下的喀什米爾羊肉咖哩吃完──這道是我們點的咖哩菜肴裡最溫和的。我會快速掃完辛辣香料牛肉咖哩。不浪費才能不虞匱乏。 B: 你確定這樣是明智之舉嗎？我搞不好要叫救護車載你回家哦。 （Edward