Tue, Apr 17, 2018 - Page 14 News List

Taiwanese trade council signs agreement with Vietnam retailer
攻新南向內需商機 貿協攜手越南電商Tiki

Taiwan External Trade Development Council (TAITRA) chairman James Huang, TAITRA executive president Walter Yeh, Tiki founder and chief executive officer Son Tran and Vietnam’s Representative to Taiwan Tran Duy Hai, left to right, pose for a photograph on Friday last week in Taipei.

Photo: CNA

Last week the Taiwan External Trade Development Council (TAITRA) and Vietnam-based online retailer Tiki, represented by council executive president Walter Yeh and Tiki founder and chief executive officer Son Tran, signed a memorandum of understanding (MOU) to jointly promote the “Taiwan Pavilion” on Tiki’s e-commerce platform. The memorandum also waives store opening fees and slotting fees for Taiwantrade members. It is hoped the agreement will help promote cross-border e-commerce and bilateral trade between the two countries, and give Taiwanese exports a boost.

According to TAITRA chairman James Huang, Vietnam has a population of nearly 100 million people, and Vietnamese hold Taiwanese products in strong regard. Huang says that although Tiki is the second-largest e-commerce platform in Vietnam, its level of customer service, including delivery and sales, has an excellent reputation there. The bilateral agreements were signed in only two weeks, and Huang hopes Taiwan will now have further access to Vietnam’s domestic market.

According to TAITRA, the “Taiwan Pavilion” was opened on Dec. 18 last year and currently features mainly sports goods, mother and baby household items and electronic consumer goods, with a total of 600 items on sale by 29 vendors. In the future, TAITRA hopes Taiwanese vendors can move into other markets such as beauty products and food. Huang says that in order for Taiwanese companies to take on the domestic market, in addition to helping businesses to overcome challenges in local warehousing, logistics and customs practices and procedures, TAITRA has already formulated a strategy with private enterprises and is planning an advance roadmap to move into ASEAN.


1. online retailer phr.


(dian4 shang1 ping2 tai2)

2. memorandum of understanding phr.


(he2 zuo4 bei4 wang4 lu4)

3. slotting fee phr.


(shang4 jia4 fei4)

4. bilateral trade phr.


(shuang1 bian1 jing1 mao4)

5. domestic market phr.


(nei4 xu1 shi4 chang3)

6. warehouse; warehousing n.


(cang1 chu2)

7. logistics n.


(wu4 liu2)








Vocabulary Extension

Bilateral trade refers to the exchange of goods or services between two countries. To facilitate increased trade and investment, bilateral trade partners agree to reduce or eliminate tariffs, duties and other trade barriers.

Memorandum of understanding — an informal, non-binding agreement between two or more parties that sets out each parties’ requirements and responsibilities. An MOU is usually the first step toward the signing of a formal contract.

Slotting fee — a fee traditionally charged by retailers to companies or manufacturers for the privilege of being allowed to place their products on the shelves of the retailer’s stores (or in the case of an online retailer, on their Web site).

(Edward Jones, Taipei Times)

This story has been viewed 2754 times.

Comments will be moderated. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned.

TOP top