Tue, Jun 20, 2017 - Page 15 News List

Apple takes on Amazon with new HomePod smart speaker

Apple’s HomePod smart speaker.

Photo courtesy of Apple

On June 6 Apple Inc officially unveiled HomePod, a smart speaker to challenge the likes of Amazon’s Echo and Google’s Home. With the Homepod, Apple is not just looking to get a slice of the lucrative smart speaker market pie, currently dominated by Amazon. The company is also pinning its hopes on the HomePod becoming the device which helps Apple to achieve its ambitious aim to double revenue from its services business by 2021.

The HomePod, which comes with Apple’s digital assistant Siri built-in, is expected to go on sale in the US, UK and Australia from December for US$349 (approx. NTS$10,564) — nearly twice the price of devices sold by its market competitors.

According to reporting by Bloomberg, the HomePod is the first all-new hardware product to be released by Apple since the Apple Watch in 2015 and comes at an important time for the US tech giant, which is seeking out new revenue streams having become heavily reliant on the iPhone in recent years.

The lucrative market for Internet-connected speakers and other smart home technology may just be large enough to help Apple achieve its aim of diversifying its business lines. According to market consultancy firm Strategy Analytics, shipments of smart speakers have jumped nearly 600 percent year-on-year, increasing by 4.2 million units in the fourth quarter of last year, with Amazon and Google taking 88 and 10 percent of market share, respectively.

(CNA, translated by Edward Jones)



彭博報導,HomePod是蘋果二○一五年推出智慧型手錶Apple Watch後,第一款全新硬體產品,且推出時機對蘋果來說相當重要,這家營收目前高度仰賴iPhone表現的美國科技巨擘,亟需開闢新財源。


1. smart speaker phr.


(zhi4 hui4 yang2 sheng1 qi4)

2. get a slice (piece) of the pie phr.


(zhua1 fen1)

3. market competitor phr.


(shi4 chang3 jing4 zheng1 zhe3)

4. revenue stream phr.


(cai2 yuan2)

連接網路的揚聲器與其他智慧型居家科技市場,規模可能足以協助蘋果業績擴張。根據市場顧問機構Strategy Analytics,第四季智慧居家揚聲器出貨年增高達四百二十萬台,增幅將近百分之六百,其中亞馬遜占百分之八十八,谷歌占百分之十。


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