Tue, Jan 03, 2017 - Page 2 News List

EVERYDAY ENGLISH

A: I’m mulling opening a joint stationery design and Internet cafe.

B: Eating and stationery are chalk and cheese. Just choose one?

A: Actually, I think they go well together. Customers coming for coffee and computers can use our stationery. If they like, they buy.

B: The economy is slow. A coffee shop alone would be difficult. I suggest you rethink your brand positioning.

A: 我最近打算自己創業,成立一家文具設計工作室兼網路咖啡館。

B: 餐飲和文具設計性質不太一樣,是不是應該考慮兩者擇一就好?

A: 我倒覺得兩者很容易結合,來店裡喝咖啡用電腦的顧客可以使用我們設計的文具,用得喜歡就可以買下來。

B: 現在經濟不景氣,光是經營咖啡館就不容易了,還要賣文具,建議你還是重新考慮一下品牌的定位。

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