Sat, Jan 18, 2014 - Page 10 News List

French cafe offers discounts to polite customers
顧客有禮 法國咖啡店給折扣

French President Francois Hollande, left, sits with friends in a cafe on the first day of a two-day visit to Dijon, France on March 11 last year.

Photo: Reuters

A cafe on the French Riviera has gained international notoriety after reminding customers to mind their manners.

What started as a local joke generated an Internet buzz after a diner tweeted the sign outside the Petite Syrah in Nice on the Cote d’Azur.

In an attempt to turn the tables on customers who complain that serving staff are rude, the manager warned he would hit impolite customers where it hurts — in the pocket.

A sign outside the establishment states, “Un cafe — 7 euros. (US$10) Un cafe s’il vous plait — 4.25 euros. Bonjour, un cafe, s’il vous plait — 1.40 euros.”

The appeal for some old-fashioned savoir-vivre clearly touched a nerve around the world. Within hours, the story went viral on Twitter.

The manager, Fabrice Pepino, said he had not yet had to enforce the politeness policy, and admitted the sign was more of a gentle reminder than a serious threat.

“It started as a joke because at lunchtime people would come in very stressed and were sometimes rude to us when they ordered a coffee,” said Pepino. “It’s our way of saying, ‘Keep calm and carry on.’”

He added, “Most of my customers are regulars and they just see the funny side and exaggerate their politeness, but people are more relaxed now, and they’re smiling more. That’s the most important thing.”

(Liberty Times)









1. mind one’s manners v. phr.

注意禮節 (zhu4 yi4 li3 jie2)

例: Didn’t your mother teach you to mind your manners?


2. hit somebody where it hurts idiom

踩某人痛腳 (cai3 mou3 ren2 tong4 jiao3)

例: If you want to hit her where it really hurts, tell her she’s putting on weight again.


3. keep calm v. phr.

保持冷靜 (bao3 chi2 leng3 jing4)

例: Please keep calm when you make a decision.




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