Thu, Feb 21, 2013 - Page 11 News List

In Asia’s trend-setting cities, iPhone fatigue sets in

iPhone在亞洲時尚都市的受寵程度下降

The Apple logo is seen in this Sept. 11, 2012 file photo at the Yerba Buena Center for Arts in San Francisco, California.
二○一二年九月十一日,蘋果公司的商標顯現在加州舊金山芳草地藝術中心的外牆。

Photo:AFP
照片:法新社

Apple Inc’s iPhone is losing some of its luster among Asia’s well-heeled consumers in Singapore and Hong Kong, a victim of changing mobile habits and its own runaway success.

Driven by a combination of iPhone fatigue, a desire to be different and a plethora of competing devices, users are turning to other brands, notably those from Samsung Electronics Co Ltd, eating into Apple’s market share.

In Singapore, Apple’s products were so dominant in 2010 that more devices here ran its iOS operating system per capita than anywhere else in the world.

But StatCounter, which measures traffic collected across a network of 3 million websites, calculates that Apple’s share of mobile devices in Singapore — iPad and iPhone — declined sharply last year. From a peak of 72 percent in January 2012, its share fell to 50 percent this month, while Android devices now account for 43 percent of the market, up from 20 percent in the same month last year.

In Hong Kong, devices running Apple’s iOS now account for about 30 percent of the total, down from about 45 percent a year ago. Android accounts for nearly two-thirds.

(Reuters)

蘋果公司的iPhone在新加坡和香港富裕顧客群中的受寵程度下降,因手機用戶喜好發生變化,且受制於先前的大獲成功。

對iPhone感到疲乏、渴望與眾不同,再加上可選擇的手機琳琅滿目,用戶紛紛改買其他品牌的手機,尤其是三星手機,侵蝕了蘋果的市占率。

在新加坡,二○一○年時蘋果產品獨領風騷,使用蘋果iOS作業系統的裝置數人均比例,比全球任何一個國家都高。

不過,StatCounter根據三百萬個網站的網頁瀏覽量分析,計算出蘋果iPad和iPhone在新加坡行動裝置的市占率去年大幅下降,本月從二○一二年一月高峰期的百分之七十二降至百分之五十,目前使用安卓系統的裝置占百分之四十三,高於上年同期的百分之二十。

在香港,使用蘋果iOS系統的裝置目前約占百分之三十,低於一年前的約百分之四十五。安卓系統的市占率則達到近三分之二。

(路透/翻譯:陳成良)

TODAY’S WORDS今日單字

1. luster n.

光澤;榮耀 (guang1 ze2; rong2 yao4)

例: His great books have added luster to the university where he teaches.

(他的巨著給他任教的大學增光。)

2. runaway adj.

意外成功的 (yi4 wai4 cheng2 gong1 de5)

例: Her first novel’s runaway success came as a great surprise.

(她第一本小說的意外成功令人大感意外。)

3. plethora n.

過多 (guo4 duo1)

例: The report contained a plethora of detail.

(報告中細節過多。)


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