Tue, Feb 05, 2013 - Page 10 News List

Odor-eliminating pants are hot seller in Japan

Models present underwear garments during the International Lingerie Fair in Paris, France on Jan. 20.

Photo: AFP

Underpants which are claimed to neutralize the smell of flatulence are proving a hit in Japan, whose hard-working businessmen seem to like the idea of breaking wind without being discovered.

A Japanese textile company has developed a range of underwear which it says prevent unwelcome odors.

“It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells,” said Nami Yoshida, a spokeswoman for the company, Seiren.

“At first we thought about selling them to those who require nursing care and to hospitals ... But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them,” she said.

The underpants are manufactured with sniff-absorbing ceramic particles in the material fibers.

The company’s range has now expanded to 22 items, including socks that prevent feet from smelling and t-shirts that mask the whiff of sweaty armpits.










1. break wind idiom

放屁 (fang4 pi4)

例: Someone in the elevator broke wind. It smelled terrible.


2. mask v.

掩飾 (yan3 shi4)

例: She wears long-sleeve shirts to mask the scars on her arms.


3. whiff n.

一股(空氣) (yi4 gu3 (kong1 qi4))

例: I desperately need a whiff of fresh air.


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