Fri, Oct 12, 2012 - Page 10 News List

Swedes slam IKEA for its female-free Saudi catalogue
IKEA沙國型錄沒女性 瑞典抨擊

IKEA founder Ingvar Kamprad, center, is seen with two of his employees during the opening of an IKEA store in Haparanda in northern Sweden on Nov. 15, 2006.
IKEA創辦人英格瓦‧坎普拉(中)與其兩位員工,二○○六年十一月五日出席IKEA於瑞典哈帕蘭達新門市的開幕會。

Photo: AFP
照片:法新社

IKEA has come under heavy criticism in its home market Sweden after it airbrushed women out of its latest catalogue in Saudi Arabia, raising questions about its policies toward gender equality.

The women removed from pictures in the catalogue for the conservative Islamic kingdom included one in pajamas in front of a bathroom mirror and one of IKEA’s female designers.

Women in Saudi Arabia are barred from driving and must have the consent of a male “guardian” to travel abroad, work or have some types of elective surgery.

Sweden’s European Union Minister Birgitta Ohlsson on Twitter called the move “medieval,” while European Union Minister Ewa Bjorling noted that women cannot be airbrushed out of reality.

IKEA has airbrushed women out of several Saudi catalogues since its first store opened there in the 1980s. In a statement, IKEA Group said excluding women from the Saudi version of the catalogue was not in line with its values. IKEA on its websites says women change the world and that taking responsibility for people is a prerequisite for doing good business.

(Liberty Times)

IKEA在沙烏地阿拉伯最新的產品型錄中將女性修掉,在瑞典國內市場受到強烈抨擊,也令外界質疑IKEA的兩性平等政策。

在沙國這個保守伊斯蘭國度的IKEA型錄中,照片中被修掉的女性包括一名站在浴室鏡子前穿著睡衣的女子,以及一位IKEA的女設計師。

沙烏地阿拉伯女性不得駕車,必須要有男性「監護人」同意才能出國旅遊、工作,或接受某些手術。

瑞典的歐盟官員歐森在推特上稱這個舉動很「中世紀」,歐盟官員比約琳表示,女性不能被從現實中修掉。

IKEA自一九八○年代於沙國開設第一家分店以來,已有好幾次將型錄中的女性修掉。IKEA集團在聲明中表示,把女性從沙國版的型錄中修掉,並不符合該公司的價值觀。IKEA在網站上寫明,女性改變世界,而且負責任是做好生意的必要條件。

(自由時報/翻譯:陳維真)

TODAY’S WORDS 今日單字

1. airbrush v.

修改 (xiu1 gai3)

例: A UK tabloid magazine has been slammed for airbrushing a wedding photo of Kate Middleton.

(英國八卦雜誌因修改凱特密道頓的婚禮照片而遭到抨擊。)

2. bar v.

禁止 (jin4 zhi3)

例: Journalists were barred from covering the elections.

(記者被禁止報導選舉。)

3. in line with prep. phr.

與…一致 (yu3 … yi2 zhi4)

例: The new proposal is in line with our overall principles.

(新提議和我們的整體原則一致。)


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