Thu, Aug 23, 2012 - Page 10 News List

Radio still turning Americans on to new music
美國廣播沒式微 新音樂推陳出新

Libyan technicians work at the studio of Radio Zone in Tripoli, Libya on Aug. 5.
利比亞工程人員於八月五日,在利比亞黎波里的一間名為Radio Zone的廣播錄音室工作。

Photo: AFP
照片:法新社

Video has not yet killed the radio star after all, although YouTube has taken over as the place where most teens listen to music, according to a report released last Tuesday.

Nielsen’s Music 360 report found that radio is still the place where most people (48 percent) discover new music, compared to just 7 percent for YouTube.

But once they have found it, 64 percent of teens listen to music through YouTube, the popular video-sharing Web site owned by Google Inc.

Even so, old-fashioned radio — whose demise was marked in the 1979 hit single “Video Killed the Radio Star” by The Buggles — is still a big player in the music industry.

The report found that 56 percent of teens listen to music on the radio while 53 percent use Apple Inc’s iTunes music player and half of teens still listen to music on compact discs, or CDs.

Despite the plethora of social networking, blogs and endorsements, 54 percent of the 3,000 Americans surveyed for the report said they are more likely to buy music on the recommendation of a friend than the endorsement of a music chat room or blog.

The report also found that only 36 percent of teens bought a physical CD in the last year, compared to 51 percent who purchased some kind of digital download.

The findings reflect a three percent slump in US album sales in the first six months of 2012 from 2011, and a six percent rise in digital song sales, Nielsen SoundScan reported in July.

(Reuters)

根據一則上週二的報導,影視節目終究尚未讓廣播明星成為絕響,即便YouTube已取而代之,成為青少年聽音樂的管道。

尼爾森這份《Music 360》報告發現,大多數人(百分之四十八)仍透過廣播找尋新音樂,相較於上YouTube的百分之七。

但是當人們發現新音樂後,有百分之六十四的青少年會透過YouTube聆賞。YouTube是Google公司所屬廣為流傳的影片分享網站。

即便如此,過時的廣播,是在一九七九年(英國樂團)「巴格斯」一首至今仍膾炙人口的單曲《影視殺死廣播明星》,道出其式微的命運。

TODAY’S WORDS 今日單字

1. old-fashioned adj. phr.

過時的 (guo4 shi2 de5)

例:Cassette and MD players are old-fashioned products.

(錄音帶與MD播放機皆被視為過時的產品。)

2. physical adj.

實體的 (shi2 ti3 de5)

例: Can I get a physical copy of the newspaper?

(我可以得到一份實體報紙嗎?)

3. digital adj.

數位的 (shu4 wei4 de5)

例: In the digital era, people’s lifestyles have changed drastically.

(在這個數位年代,人類生活方式也有徹底的改變。)


該報告發現百分之五十六的青少年從廣播節目聽音樂,而百分之五十三則是使用蘋果公司的iTunes的音樂播放器,而且有一半的青少年仍會聽CD音樂。

雖然有大量的社群網站、部落格與官方背書,這份針對三千位美國人所做的調查報告顯示,百分之五十四的人表示相較於音樂討論版或部落格的推薦音樂,他們更會買朋友推薦的音樂。

該報導也發現只有百分之三十六的青少年在過去一年曾購買過實體CD,但購買數位形式的下載音樂,則達百分之五十一。

尼爾森唱片市場調查公司SoundScan七月報導,這項發現反映出美國專輯銷售,從二○一一至二○一二前六個月,下滑百分之三的狀況。

(路透/翻譯:林亞蒂)

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