Wed, Feb 08, 2012 - Page 17 News List

Tablets, e-readers closing book on ink-and-paper era
平板電腦、電子閱讀器終結紙本書時代

Graphics of the new Amazon Kindle models shown during the launch of Amazon’s new tablets in New York on Sept. 28 last year.
這張年九月二十八日攝於亞馬遜在紐約的新平板電腦發表會上的照片,是亞馬遜Kindle平板電腦。

Photo: Reuters
照片:路透

Tablet computers and electronic readers promise to close the book on the ink-and-paper era as they transform the way people browse magazines, check news or lose themselves in novels.

In 2011, digital books earned about US$3.2 billion (NT$94.4 billion) in revenue, an amount that the combined momentum of e-readers and tablets is expected to triple to US$9.7 billion by the year 2016, according to a Juniper Research report.

Readers are showing increased loyalty to digital books, according to the US Book Industry Study Group (BISG).

Nearly half of print book buyers who also got digital works said they would skip getting an ink-and-paper release by a favorite author if an electronic version could be had within three months, a BISG survey showed.

Owning e-readers tended to ramp up the amount of money people spent on titles in what BISG described as a promising sign for publishers.

Newspapers and magazines, however, should read the digital writing on the wall, according to analysts. “Newspapers and magazines have different issues,” said analyst Allen Weiner.

“Print will wind up extinct for newspapers, while magazines will need to figure out the balance between print and digital,” he contended.

(AFP)

隨著平板電腦與電子閱讀器改變讀者瀏覽雜誌、查看新聞及沉迷在小說裡的方式,它們可望終結紙本印刷書的時代。

根據市場調查機構Juniper Research的報告,二○一一年數位書籍共賺進三十二億美元(新台幣九百四十四億元)的營收,到了二○一六年,電子閱讀器和平板電腦加起來的電子書動能,更可能使營收數字三級跳至九十七億美元。

美國圖書產業研究組織(BISG)也指出,讀者對數位書籍的忠誠度正日益增加。

BISG調查顯示,在同時購買紙本書與數位書的消費者中,有近半數表示,假如他們最喜歡的作家出書三個月內就能買到電子版,他們會略過紙本書。

擁有電子閱讀器,也使讀者傾向於增加花費在出版品上的錢,BISG形容這對出版商而言是個樂觀跡象。

但分析家表示,報紙與雜誌則應該看清楚數位時代的預兆。「報紙跟雜誌的問題不太一樣,」分析家韋納說。

「紙本報終將絕跡,雜誌則必須想出在紙本出版與數位出版之間保持平衡的辦法,」他認為。

(法新社/翻譯:俞智敏)

TODAY’S WORDS 今日單字

1. close the book on

v. phr.

蓋棺論定;結束 (gai4 guan1 lun4 ding4; jie2 shu4)

例: He was glad to close the book on this case.

(他很高興結束這個案子。)

2. ramp up

v. phr.

增加 (zeng1 jia1)

例: The city ramped up security at the bridge today.

(市政府今天增加了對這座橋的安全管制。)

3. the writing on the wall

n. phr.

預兆 (yu4 zhao4)

例: The company had ignored the writing on the wall and was plunged into bankruptcy.

(這家公司忽視明顯的預兆,最後陷於破產命運。)


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