Mon, Feb 21, 2011 - Page 15 News List

Was Coke’s secret recipe revealed by US radio show?
疑雲重重 美國廣播節目揭露可口可樂秘方?

Bottles of Coca Cola products are pictured at a store in Washington, D.C. on Feb. 15.
二月十五日攝於華盛頓特區的是可口可樂產品的照片。

Photo: AFP 照片:法新社

An edgy public radio show has revealed what it purports to be the secret recipe for Coca Cola — a formula which has become the stuff of legend after decades of careful marketing by one of the world’s most recognizable brands.

The handwritten formula was discovered in a pharmacist’s old book of recipes and published in the company’s hometown paper — the Atlanta Journal Constitution — in 1979, the host of “This American Life” Ira Glass said.

The book apparently originally belonged to an acquaintance of Coke’s inventor, John Pemberton, and was then passed from one pharmacist to another before it was eventually discovered by the newspaper columnist.

What convinced Glass is that the formula matched — and filled out — a partial recipe found in Coke’s archives that also became public.

The secret “Merchandise Seven X” formula is allegedly made from: 20 drops of orange oil, 30 drops of lemon oil, 10 drops of nutmeg oil, five drops of coriander oil, 10 drops of neroli oil, 10 drops of cinnamon and eight ounces of alcohol.

Either two or 2.5 ounces of that flavoring is then mixed with: Two pints of lime juice, an ounce of vanilla, 1.5 ounces of caramel color, 30 pounds of sugar and fluid extract of coca leaf — “which includes a small amount of cocaine,” Glass said.

Unfortunately, the recipe tastes nothing like today’s Coke, with modern labs much better at simulating flavors, and the original recipe being known for tasting like fruity medicine.

A spokesperson for Coca Cola insisted that its secret was safe.

“The ingredients used in our beverages are listed on the product labels and many third parties — including ‘This American Life’ — have tried over time to crack the secret formula of Coca-Cola,” spokeswoman Kerry Tressler said in an e-mail.

TODAY’S WORDS 今日單字

1. acquaintance n.

友人 (you3 ren2)

例: He’s just an acquaintance, I don’t really know him that well.

(他只是一位友人,我跟他不太熟。)

2. allegedly adv.

據稱 (ju4 chen1)

例: Allegedly, he was the one who stole it, but we could never prove it.

(據稱是他偷了此物,不過我們無從證實它。)

3. try as they might v. phr.

不論他們如何努力 (bu2 lun4 ta1 men5 ru2 he2 nu3 li4)

例: Try as they might, they will never be able to find it.

(不論他們如何努力,將無法找到它。)


“Try as they might to crack that formula, there truly is only one ‘real thing’.”

(AFP)

一個急於爆料的公共廣播公司宣稱已揭露可口可樂的保密配方,這是堪稱世界最知名品牌之一的可口可樂,在數十年來精心行銷下的傳奇。

根據「美國生活」節目主持人伊拉‧葛拉斯說,「一位藥師的一本陳年筆記本內,手寫記載配方,而該配方於一九七九年刊登在可口可樂發源地亞特蘭大市發行的《亞特蘭大憲法報》。」

這本筆記本原本是屬於可口可樂發明者約翰‧潘柏頓的友人所有,在藥師與藥師間幾經轉手,最終被報紙專欄記者發現。

說服葛拉斯的是,記載的配方與公開的可樂檔案資料內容相符,並填補檔案之不足。

這項名為Merchandise Seven X的秘密配方,據稱內含:柑橘油二十滴、檸檬油三十滴、肉豆蔻油十滴、胡荽汁五滴、橙花醇十滴、肉桂十滴與酒精八盎司。

葛拉斯說,二或二點五盎司的香料內含:萊姆汁兩品脫、香草一盎司、焦糖色素一點五盎司、糖三十磅與內含少量古柯鹼的可可葉萃取液。

很不幸的是,這項配方嚐起來完全不像現在市場上的可樂,因為現代實驗室有更先進的調味技術,原始的配方據悉嚐起來像是有水果味的藥品。

一位可口可樂發言人堅持可樂配方仍然安全保密。

發言人凱瑞‧特瑞斯勒在一封電子郵件說:「我們飲品的成分都列在產品標籤上,許多第三者,包括『美國生活』,試圖破解可口可樂的秘密配方。」

他說,「不論他們如何努力破解配方(將是徒勞),因為『真的配方』只有一個。」

(法新社/翻譯:林亞蒂)

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