Burger King has said that pressure from Facebook has caused it to remove an application that gave members of the social networking Web site a Whopper for every 10 friends they dumped.
Before the Whopper Sacrifice Campaign was halted, 233,906 friends were “sacrificed” by Facebook users more interested in relationships with the global fast-food chain’s specialty hamburgers, according to Burger King.
“While Facebook was a good sport, they did ask for changes that would have resulted in a different approach to our application so we decided to conclude the campaign,” a Burger King spokesperson said.
PHOTO: AP
The Burger King application could be installed free by Facebook users, who were then rewarded with a Whopper for every 10 names they removed from their roster of friends at the Web site.
Changes sought by Facebook reportedly included ditching an application feature that sent deleted friends messages informing them that an online pal preferred a hamburger over them.
“We encourage creativity from developers and companies using Facebook, but we also must ensure that applications meet users’ expectations,” said a spokesperson for the social networking service.
“After constructive conversations with Burger King, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application.”
(AFP)
漢堡王表示,因受到來自Facebook方面的壓力,他們已將放在該社交網站的「刪掉十個朋友,就送你華堡」的應用程式移除。
跨國速食連鎖店漢堡王指出,在「為華堡犧牲」活動喊停前,Facebook上共有二十三萬三千九百零六名使用者成了他們「重堡輕友」的朋友的「犧牲品」;華堡是漢堡王的獨家漢堡。
漢堡王發言人表示:「Facebook很有風度,他們的確有商請我們修改一下應用程式,但我們決定終止這波活動。」
Facebook用戶可免費下載這個漢堡王程式,之後每刪除好友名單上的十個人,就可以獲得一個免費的華堡。
據報,Facebook要求調整的內容,包括取消應用程式中,傳送訊息告知被刪網友其好友「重堡輕友」的功能
該社交網站發言人說:「我們非常歡迎和Facebook合作的研發者及廠商大玩創意,但我們也得確保這些應用軟體符合使用者的期待。」
「經過雙方積極協調後,漢堡王已無意在有限制的條件下繼續提供此程式,因此決定終止這波活動。」(法新社�翻譯:袁星塵)
The strongest earthquake to hit Taiwan in 25 years killed at least 16 people and damaged dozens of buildings, but the destruction was largely contained thanks to decades of preparedness work. Taiwan sits on the “Ring of Fire,” an arc of intense seismic activity along the Pacific Rim, and — much like neighboring Japan — has a long history of catastrophic quakes. How does April 3 compare with other recent quakes? The April 3 earthquake, which measured 7.4 on the moment magnitude scale, was felt across Taiwan. It was the most severe since a 7.6 magnitude quake in 1999 killed
Around the time of the Dragon Boat Festival in June, the streets of Taiwan are filled with the delightful aroma of zongzi, a traditional snack made of sticky rice wrapped in leaves. The leaves are folded into a cone and then filled with sticky rice and other ingredients such as braised pork belly, peanuts and salted duck egg yolks. The filled leaves are then tightly tied with kitchen twine and ready for cooking. 每到六月端午時節,街頭巷尾就會飄出粽子的香氣。粽子是將糯米包進粽葉的傳統美食,先將粽葉折成圓錐狀塞入糯米,以及紅燒肉、花生、鹹鴨蛋黃等配料,用棉線綁緊後即可烹煮。 Dragon Boat Festival (n. phr.) 端午節 aroma
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