Mon, Sep 03, 2007 - Page 15 News List

Ich steh' voll auf Pizza (I totally dig pizza) 我超愛比薩

Mike Kearney

A man walks past a Hell's Pizza billboard featuring Hitler in Auckland, New Zealand, Aug. 24, 2007.

Photo: AFP

A New Zealand ad campaign showing Adolf Hitler clutching a piece of pizza in a Nazi salute has been withdrawn after complaints from the public.

The billboards advertising the Hell Pizza chain were part of a series showing famous people from history.

The image along with a quote from the Nazi leader -- "It is possible to make people believe that heaven is hell" - was used on billboards in four of New Zealand's main cities.

"(We) thought that people would be able to see a funny side to a guy doing a sieg heil salute with a piece of pizza in his hand," Kirk MacGibbon of the Auckland-based Cinderella advertising agency said on Aug. 24.

"If you laugh at something, you take its power away. But there are certain things we are still unable to laugh about," MacGibbon said, explaining that the signs would be taken down.

"We have had a handful of complaints from people of Jewish origin who were offended by the use of Hitler," he said.

But the pizza chain appears sure to keep offending someone.

One of the Hitler billboards in the southern city of Christchurch was replaced by another showing Pope Benedict XVI over the quote: "Hell is real and eternal."

Catholics and others were offended last year when Hell Pizza delivered condoms to letterboxes throughout New Zealand to advertise the "Lust" pizza, one of seven varieties named after the seven deadly sins.

With what sounded like one of the other deadly sins, pride, MacGibbon said, "That became New Zealand's most complained-about campaign ever." (AFP)





Out Loud 對話練習

Jewel: I saw a guy with a swastika on his scooter helmet the other day.

Candy: That's terrible. How could he display a Nazi symbol? Doesn't he know about all the terrible things the Nazis did?

Jewel: I'm not sure. But he was really out of line.

Candy: What did you do?

Jewel: I told him that he should switch helmets.






out of line 無厘頭

When people do things that are inappropriate and a bit offensive, they are out of line. For example, "Wendy was really out of line when she told Hal that he was wrong to defend his wife."

當人們做了一些不合時宜或是有些冒犯他人的事,他們就是「out of line」。例如:「溫蒂真的很無厘頭,她竟然告訴哈爾他幫他太太說話是錯的」。







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