Japanese women who don't indulge in the national passion of buying designer bags and who care about the environment may soon have an alternative — their bra.
A lingerie maker, in a bid to discourage Japanese from using plastic bags, has unveiled a bra whose cup padding unfolds to become a handheld shopping bag.
Lingerie maker Triumph has regularly designed bras aimed at drawing attention to social issues and to raise its own profile. Last year it unveiled a bra that can be heated in a microwave so as to help save on indoor heating costs.
The "Bra Rangers" — named in a nod to the television characters that change into superheroes — come with matching underwear with pockets the inscribed with the message, "No more plastic bags!"
The bra-turned-bag is made of polyester fiber created through recycling. The bra straps can be tied onto the bag as ribbons.
Japanese shops hand out some 30 billion plastic bags per year, of which nearly a third of them are thrown away without being reused, said Triumph.
Few businesses, faced with tough competition, will risk alienating customers by not handing out bags, Triumph International Japan said. "In this context, what deserves the most attention is the significance of each and every customer understanding the importance of not using plastic bags," it said in a statement.
Triumph said it had applied for a patent for the eco-bra, although it has no plans for now to put it on general sale. (AFP)
1. lingerie n.
女性內衣 (nu3 xing4 nei4 yi1)
例: Jed splurged on some expensive lingerire for his wife while on his business trip to Milan.
2. unveil v.i. /v.t.
揭露 (jie1 lu4)
例: The company unveiled its plans to launch a take-over bid.
3. inscribe v.t.
刻上 (ke1 shang4)
例: For her birthday he gave her a locket inscribed with her initials.
4. alienate v.t.
使疏遠 (shi3 shu1 yuan3)
例:Negative political campaigning can alienate young voters.