Google says the move simplifies and unifies its policies across its various services, such as Gmail, YouTube, Android mobile systems, social networks and Internet search.
“The new policy doesn’t change any existing privacy settings or how any personal information is shared outside of Google,” Google director of privacy for product and engineering Alma Whitten said on the Google Blog on Thursday.
However, critics, including European privacy agencies and US consumer watchdogs, said the new policy, which offers no ability to opt out aside from refraining from signing into Google services, gives the Internet giant unprecedented ability to monitor its users. And some say it violates EU privacy protections.
A coalition of European and US consumer advocacy groups made a last-ditch appeal to Internet search and advertising giant Google on Wednesday to delay the changes.
In a joint letter to Google chief executive Larry Page, the Trans Atlantic Consumer Dialogue urged Google to delay implementation of the changes, saying it would “combine data from all of your services ... into a single profile without user consent and without any meaningful opportunity for users to opt-out.”
The French consumer data protection agency CNIL said this week that Google may be in violation of European privacy norms.
US Federal Trade Commission (FTC) Chairman Jon Leibowitz has said Google was forcing users to make a “brutal choice” — ending its use of the service or complying with the new monitoring scheme.
Technology analyst Shelly Palmer said Google had gone too far.
“I don’t think any single thought about the aggregation of data or the use of technology has ever made me as uncomfortable as [Google’s] announcement,” Palmer said in a blog post. “On its best day, with every ounce of technology the US government could muster, it could not know a fraction as much about any of us as Google does now.”
Google announced in January it was revising its privacy policies and changing how it uses data from users of its services to provide more personalized search results and advertisements.
The Mountain View, California-based firm said the changes were designed to improve the user experience.