Wed, Dec 11, 2019 - Page 13 News List

The wacky, big-money world of pet influencers

Grumpy Cat, Lil Bub, Boo the Pomeranian and Doug the Pug are just some of the Internet’s star animals, who do everything from support worthy causes to promote major brands


As a result, pet influencers can be incredibly lucrative.

Lil Bub’s fellow celebrity feline Grumpy Cat — known for her perpetual scowl — amassed 8.5 million fans on Facebook, 2.5 million followers on Instagram and 1.5 million on Twitter.

From 2013 until her death in May, Grumpy Cat served as the face of cat food brand Friskies.

A California court last year awarded her owner Tabatha Bundesen US$710,001 in damages for violation of image rights, after a coffee company used pictures of Grumpy’s face without authorization.

Just before her death, Lil Bub starred in campaigns advertising clothing and coffee for “Black Friday” sales.

The highly-commercial pet influencer industry could seem at odds with charitable giving.

But Bridavsky said Bub had left a proud legacy of raising both funds and spirits.

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