Sat, Sep 07, 2019 - Page 13 News List

Bursting the Bubble: A Taste of Taiwan in Barcelona’s Gothic Quarter

Located amid the grandeur of Barcelona’s Gothic Quarter, Zenzoo fits with its surroundings while retaining elements of a Taiwanese hole-in-the-wall vendor

By James Baron  /  Contributing reporter

Following the opening of the Barcelona store in 2013, a branch was established in 2017 in Madrid, where Zenzoo cooperated with the Taipei Economic and Cultural Office in Spain — Taiwan’s de facto embassy — to offer drinks for the Double Ten Day celebrations. The following year, Zenzoo expanded to the western city of Salamanca, and a further outlet opens this month in an, as yet, undisclosed overseas location.

Not everyone is taken by the bubble tea phenomenon, but Cheng remains unfazed.

“People who come to me and say, ‘What is this? This is weird. That’s artificial,’ are probably not going to be my customers,” Cheng says. Instead, he sees his market as the more adventurous types. “In Spanish we say despertar — to awake,” he says. “And that’s what we want, to awake those exotic flavors that we can bring to the local culture. That’s what it’s all about.”

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