Wed, Apr 10, 2019 - Page 13 News List

Is rock ‘n’ roll dying?

As time catches up with the rock’s greats, can the genre survive?

AFP, Las Vegas

British musician Mick Jagger of The Rolling Stones performs during a concert at The Velodrome Stadium in Marseille in June last year.

Photo: AFP

With Mick Jagger “on the mend” following a heart valve procedure, Ozzy Osbourne postponing his tour over a fall and The Who’s Pete Townshend nearly deaf, time is no longer on the side of rock’s legends.

And with every farewell tour, biopic, throwback compilation release and mid-20th century icon succumbing to age, chills from rock’s grim reaper can feel increasingly nippy, leaving some in the industry questioning the genre’s future.

Bands flying rock’s banner still exist, of course, with 2000s era groups like The Black Keys and The Killers announcing new music after years of silence.

But not one rock group occupied a spot in the top 10 of last year’s most-streamed acts, according to Nielsen Music, with nine hip-hop and R&B performers along with pop megastar Ariana Grande leading the pack.

The influential festival scene has begun relegating rock to lesser stages in favor of headlining pop, rap and electro acts: Last year was the first time Coachella’s lineup dropped rock groups from the main attractions, with the leading festival following suit for this year’s edition set to kick off this weekend.

August’s 50th anniversary Woodstock blowout will welcome back staples of the era like Santana, John Fogerty and Canned Heat — but even that event chose headliners including rap royalty Jay-Z, electro-pop performer Halsey and pop star Miley Cyrus to draw a younger crowd.

And in perhaps another sign of the genre’s declining share, the top Grammy awards gala hasn’t televised its rock awards in years. In a piece entitled “Rock is Dead, Thank God,” Dan Ozzi, a music critic for Vice, wrote that “the genre has been eclipsed in all measures of popularity and profitability by pop, hip-hop, and EDM.”

“And by those standards, yes, rock is dead.”

HIP-HOP DOMINATES

The 1990s are seen by some in the industry as rock’s last glory days, with Nirvana, The Smashing Pumpkins, The Red Hot Chili Peppers, Pearl Jam and Soundgarden reigning over the scene.

But according to Danny Goldberg, Nirvana’s former manager, by the mid-1990s hip hop had begun occupying the innovative space formerly claimed by rock, galvanizing young people and reflecting contemporary times.

Hip-hop “became the dominant voice of youth culture,” Goldberg said, saying that, as rock once did, the genre became “a transformative art form.”

Today’s rock band of the moment Greta Van Fleet — a Michigan group that nabbed a Best New Artist nomination at this year’s Grammys — has been widely panned by critics as Led Zeppelin copycats.

One scathing review from US music bible Pitchfork said the group’s retro sound offers but “a bowl of nostalgia” — which it dubbed “the cheapest high in music.”

Jacqueline Warwick, a music scholar at Canada’s Dalhousie University, said that while rock used to be seen as the genre for “serious” artists, styles like hip-hop and even pop are beginning to claim their due.

“Pop has really become the vanguard of a lot of really interesting and important creative expression,” she said. “And rock has kind of solidified into a bit of a dinosaur.”

IMMORTAL SPIRIT

But for Deanna Adams, author of several books on the genre, “rock isn’t just rock” — but a sense of innovation that will live on even as its founding innovators die off.

“With so many artists leaving us, or falling ill, it’s indeed painful,” Adams, 65, said. “We feel the fear of losing a part of us when they are ill — or, when they pass, we mourn the loss of their music; the concerts we’ll no longer experience.”

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