Mon, Aug 27, 2018 - Page 8 News List

Australians putting the brakes on fast fashion

Tonnes of cheap clothes are churned out every year in developing countries, using up copious amounts of energy and resources and polluting waterways near factories with toxic chemicals

By Glenda Kwek  /  AFP, SYDNEY

Sarah Freeman, founder of the Clothes Library store where customers can borrow and return good-quality secondhand clothes for a small monthly subscription fee, poses earlier this month at her shop in Sydney.

Photo: AFP

In a small shop along one of Sydney’s busiest streets, Sarah Freeman is encouraging Australians to slow down and break their addiction to fast fashion.

Shocked by the speed at which Australians buy and throw away cheap garments, she is trying to harness an ancient concept — libraries — to persuade shoppers to rent instead of purchase clothes.

“Today’s society just seem to wear clothes like condoms. They wear them once and they throw them away,” the passionate vintage-garment lover said at her Clothes Library in the inner suburb of Potts Point. “That’s not how clothes are supposed to be designed. The clothes nowadays are manufactured for six wears, I think, which is terrible.”

Globally, clothing production doubled from 2000 to 2014, with the number of garments bought each year by consumers soaring by 60 percent, according to consulting firm McKinsey & Company.

A booming part of the industry, including in Australia, is fast fashion, where catwalk designs are quickly turned into apparel sold at low or ultra-low prices and easily accessible via online sites.

In Australia, where the demand for textiles is one of the highest per capita in the world, the fast fashion sector grew by 19.5 percent over five years to US$1.4 billion in 2017-18, research firm IBISWorld reported.

A recent YouGov survey also found that almost a quarter of Australians have thrown away an item of clothing after wearing it just once, and four in 10 admitted they had binned unwanted garments, adding to landfill.

“They don’t always see it as something that is a valuable product to keep in your wardrobe,” said Alison Gwilt, a sustainable fashion expert and researcher at the University of South Australia. “So already the mindset from the very beginning when you buy that type of product is that you think of it as something that’s short-lived.”

At the Sydney distribution center of St Vincent de Paul Society, a major charity recycling clothes, manager George Blakely has seen the longevity of some donated items decline in recent years.

“Some products only last two or three washes, which is not favorable... The volume they get through here is usually increasing, because people are turning over products in their own home more quickly,” Blakely said.


The rock bottom prices for consumers contrast with the high cost paid by the environment.

Tonnes of cheap clothes are churned out every year in developing countries, using up copious amounts of energy and resources and polluting waterways near factories with toxic chemicals.

The materials used are often synthetic and non-biodegradable, meaning even washing can be hazardous, with some textiles shedding plastic micro-fibres that make their way to water catchments and oceans in consumer countries like Australia.

In recent months, the devastating impact of waste has made headlines after China, Australia’s biggest market for recycling waste, cracked down on foreign imports.

Beijing’s restrictions on “contaminated” recycled materials including fabric has forced Australians to think about how much waste they produce and galvanized efforts to explore more sustainable approaches.

Producers have been proactive with natural fibers — Australia is a key supplier of wool and high-quality cotton — said Australian Fashion Council chief executive David Giles-Kaye.

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