Thu, Feb 08, 2018 - Page 13 News List

Bollywood’s ‘menstrual man’ movie targets Indian taboo

Arunachalam Muruganantham is given the nickname for transforming the lives of poor women forced to use items like old rags, sand and leaves during their periods

By Udita Jhunjhunwala  /  AFP, MUMBAI

Several million more Indian women are now estimated to use sanitary pads thanks to Muruganantham. His company, Jayaashree Industries, has more than 2,000 units across the majority of India’s states and also exports to dozens of countries. The machines also provide employment to thousands of rural women.

In 2014 he was included in Time magazine’s list of 100 most influential people in the world. Two years later India’s government awarded Muruganantham one of the country’s highest civilian honors.

The release of Pad Man is set to elevate his fame further but he insists he won’t be letting it go to his head.

“The cause is becoming big, but I am remaining the same,” he said.

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