Tue, Nov 14, 2017 - Page 13 News List

Turning a new leaf

The ‘Ambassador of Taiwan Tea’ aims to use a study tour to restore the nation’s tea industry to its former glory

By Shih Hsiu-chuan  /  CNA

“This year Sri Lanka celebrated 150 years of tea and they had a major presence at the World Tea Expo in Las Vegas. They did a nice job showing people in the industry what they are about,” Richards said.

“I think that the tea industry leaders in Taiwan should consider doing something similar [next year],” he said.

Richards was referring to next year marking 150 years since Taiwanese teas were first exported in 1869 by British merchant John Dodd, who shipped Taiwanese oolong teas under the name Formosa tea to New York.

Ahmad Aleidan, owner of Bayan Artisan Tea in Kuwait agreed that more promotion was needed.

He said Ceylon Teas from Assam, India are the most common teas in the Middle East and Arabian Gulf, and Japanese matcha is building a strong presence.

“Sadly I’m the only one that I know who offers any Taiwanese Tea,” he said.

But Aleidan said he will continue to strongly promote Taiwanese teas as he did for the last few years. “I’m optimistic that people [here] will pick up strongly soon.”

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