Fri, Dec 05, 2014 - Page 10 News List

Golden Pin breaks out

The 33-year-old design award bids to become the premier distinction in the Chinese-speaking world

By Enru Lin  /  Staff reporter

Chu Ping will co-host this year’s Golden Pin Design Award 2014 Best Design Award Ceremony with Janet Hsieh.

Photo courtesy of Taiwan Design Center

For the first time, the Golden Pin Design Awards has opened its doors to entries from outside Taiwan, with hopes of becoming the premier design distinction in the Chinese-speaking design world.

The Golden Pin, under a different name, came into existence in 1981 to recognize Taiwanese manufacturers that made products for the local market. This year, organizers called for entries from companies selling, manufacturing or designing innovative products in any Chinese-speaking country.

“It’s a big risk and it might be the biggest mistake,” says Chu Ping (朱平), Canmeng (Aveda) Taiwan founder and a Taiwanese member of the jury committee.

“Though if you don’t take risks and you don’t allow failure to be one of the options, you wouldn’t be able to do design at all.”

By becoming a high-profile award, Golden Pin could end up a high-profile mistake. While it scales up, it must also break even financially as nominations, marketing and other logistics become more complex.

It’s now competing with other design awards — Red Star Design Award, Successful Design Award and other Chinese programs — that recognize and often shape the direction of products in the world’s fastest-growing market.

While Golden Pin’s expansion will be technically difficult, organizers say it is Taiwan’s chance to finally have a seat at the table.

“People say things like, ‘Taiwan is being marginalized,’ but in reality Taiwan isn’t being marginalized. Taiwan has never been at the center,” said Golden Pin award ceremony director Johnason Lo (羅申駿).

This year’s expanded Golden Pin received over 1,000 entries in categories like digital animation, commercial packaging and interior design.

Event notes

What: TEDxTaipei Salon: Design Transformed

When: Thursday from 10am to 4pm

Where: B2 performance hall at Eslite Spectrum Songyan Store (誠品松菸店 B2表演廳), 88 Songyan Rd, Taipei City (台北市菸廠路88號)

Admission: Student passes for NT$500, NT$1,500 for general pass, available through

“Best Design” winners will be announced next Thursday at an award ceremony in Taipei. The red-carpet event starts at 6pm and will be preceded by themed TED salon.

“There’s a session on huaren design, what it means to be designing for the Chinese-speaking market,” said curator Jason Hsu (許毓仁) of TEDxTaipei.

The eight speakers at TEDxTaipei Salon: Design Transformed include Eric Pan (潘昊), a Forbes China’s “30 Under 30” entrepreneur; Ray Chen (陳瑞憲), of the company behind the groundbreaking China Airlines’ 777-300ER; and Magnus Aspegren of the BMW Group’s Shanghai Studio.

Also on Thursday, an exhibition opens at the Songshan Cultural and Creative Park featuring this year’s winners and a retrospective on the Golden Pin Design Award. The Golden Pin Design Award 2014 Exhibition runs to March 1 and entry is free until Dec. 31.

Huang Yi — on the edge of design and dance

By Diane Baker

Staff reporter

While most people attending the Golden Pin Design Award 2014 Award Ceremony on Thursday will be watching to see who the winners are, many others will be happy to catch a glimpse of one of Taiwan’s most innovative young choreographers.

Huang Yi (黃翊) will perform a 20-minute version of the critically acclaimed Huang Yi & KUKA — 1st & 2nd Movements at the show.

The choreographer, 30, has been making waves in Taiwan’s dance world since he was a student at Taipei National University Of Arts, cementing his reputation with works for Horse (驫舞劇場) and Cloud Gate 2 (雲門2) as well as his solo projects, most of which have focused on melding technology with dance.

He spent the money he received from a Lo Man-fei (羅曼菲) dance scholarship grant in 2007 to buy a crane arm to hold a camera, which he used to great effect in his Spin series. He also created a production where dancers were partnered with motion-sensitive violins played by computer.

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