Marching in dragon dances, cheering on buffalo fights, singing folk songs with villagers, an enamored traveler ticked off the sights during a three-week tour of Chinese ethnic minority festivals. The man — who flew across the country to southwestern Guizhou province to see the colorful traditions — represents both the benefits and downsides of ethnic minority tourism.
“Their culture is a bit more backward, but it’s because it’s backward that they have this simplicity,” said the traveler, surnamed He, in between recounting local customs and complimenting Miao women in embroidered outfits and towering silver headdresses.
Visitors like him are fuelling a domestic Chinese tourism boom that is bringing money to poorer ethnic minority regions and propping up their fading traditions, but that can also encourage commercialism and stereotyping.
He, in his 40s and from northern China, acknowledged that a flood of tourism in other minority areas had doused their authentic feel. “For those of us who have come to Guizhou early on, and experienced its simplicity, I really don’t know if these traditional ways will exist a few years from now,” he lamented.
A third of the residents in Guizhou, one of China’s poorest provinces, are members of one or another of the country’s 55 recognized ethnic minorities, and He was watching a major Miao festival in the township of Zhouxi.
Women with flowers pinned to sweeping hairdos and ribbons draping from waist to floor swayed in sync, as men blared bagpipe-like melodies from long reed pipes. Nearby stood racks of ethnic costumes for visitors to dress up in for photographs.
Wang Ahua, a 39-year-old dressmaker who cannot write, said she had enjoyed a rise in demand for her costumes, with prices now topping 10,000 yuan (US$1,600). Visitors did not look down on her and were “very happy, very polite”, she said. “It’s good that they come.”
Chinese domestic tourism expanded 10 percent last year, with Chinese logging 3.3 billion trips within their country, generating 2.6 trillion yuan (US$417 billion). Authorities have promoted the sector, along with ethnic tourism, both to generate income and to promote China’s image of happy diversity. Although 92 percent ethnic Han, China offers minorities preferential policies and encourages them to appear in TV performances and political events in traditional dress.
In past decades, Guizhou and its minorities suffered heavily from the Communist imposition of collective farming and the chaos of Mao Zedong’s Cultural Revolution, but it is now seeking to tap its ethnic riches — its income from tourism rose 30 percent in 2012 to 186 billion yuan, just over a quarter of its economy.
Tour companies operating in the province offer an array of ethnic sights: women in elaborate silver jewely, wooden homes, batik, operas and a water festival. The visitors bring benefits such as better roads and a chance to make money, said Jenny Chio, an anthropologist at Emory University who has researched tourism in Guizhou. But they can also turn quiet villages into crowded theme parks — a criticism of popular spots Lijiang and Shangri-La in neighboring Yunnan province — and pressure locals to conform to stereotypes.
“If a place becomes a tourism destination, the people who live there are kind of frozen in time” to maintain the “fantasy bubble that tourists want to see,” said Chio. To truly reap economic rewards, minorities needed to be seen instead as educated and modern, said Reza Hasmath, an expert on ethnicity in China at Oxford University.