Sat, Jul 28, 2012 - Page 12 News List

A nose for an era

The Givaudan perfumery school near Paris has fostered an elite group of “noses” who are the brains and the heart behind some of the world’s most famous scents

By Sandra Lacut  /  AFP, Argenteuil, France

Perfume organ (orgue a parfum).

Photo: AFP

Bent over strips of blotting paper, senses primed and notebooks in hand: this is how generations of “noses” have honed their art at the world-famous Givaudan perfumery school near Paris.

Fully one third of all fine fragrances created worldwide owe their existence to alumni of the school, which has been training young men and women in the subtle art since 1946 in the bland suburb of Argenteuil.

In the “vanilla building,” five perfumers in the making — a Frenchman, two Brazilians, a young woman from Japan and another from Morocco — are hard at work, studying test strips imbibed with various scents.

“This is the room where ‘Opium’ was created, and over there is where they invented ‘Poison’,” said the school’s director Jean Guichard, reeling off mythical names from the history of perfume.

Givaudan’s former students include Jean-Claude Ellena, master perfumer at Hermes, Guerlain’s in-house “nose” Thierry Wasseur, and Jacques Polge, Chanel’s head perfumer since 1978 and the creator of both “Coco” and “Allure.”

Guichard himself was the nose behind two well-known Cacharel perfumes, “Eden” and “Loulou,” for which he blended “vanilla, a powdery something and hibiscus flowers inspired by a Gauguin painting.”

Right now, 26-year-old Leandro Petit is concerned with Lily of the Valley, a flower whose fragrance cannot be extracted, and which is therefore synthesized for perfumers from a mix of natural and chemical components.

“I’m discovering all the different aspects of the substance,” he enthused. “It’s fascinating.”

On another table, 27-year-old Nisrine Grillie, a chemist by training, talked through the basics of chromatography, the molecule-by-molecule analysis of a perfume.

Each period has its great perfumes

Both she and Leandro belong to a tiny elite, cherry-picked by the Givaudan group, the world’s biggest fragrance and flavoring company which creates perfumes for the top luxury brands right down to shampoos and detergents.

Of the 200 to 250 applicants each year, Guichard selects an average of just three.

“Our students are chosen for their academic profile and personality, but especially for their ability to understand their times, to be open to the world around them,” he said.

“Each period has its great perfumes, its great filmmakers, its great musicians and its fashions. A great perfumer should be able to express the spirit of his age, to embody an era while doing what he loves.”

While there is theoretically no age limit, most of the students here are between 25 and 30, with four to five years of university education behind them, when they embark on the three-year course.

New graduates owe their first five years of work to Givaudan, which runs six creative studios in Paris, New York, Sao Paulo, Shanghai, Singapore and Dubai.

Whatever their background, in science or humanities, a future nose needs technical training to get to grips with the vast field.

Whether designing for a fragrance or a laundry powder, “there is a necessary apprenticeship — which they then have to put to one side in order to be able to create,” Guichard said.

He leads the way towards the laboratory containing the 1,300 raw materials used at Givaudan, and the meticulously labeled bottles containing the mixes, simple or complex, produced from them.

Students here are expected to master 500 of these substances “like the letters of the alphabet.”

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