Mon, May 09, 2011 - Page 13 News List

Japan’s fading ‘pink’ movies get festival show

Evolving cinema industry has seen a decline in the country’s soft erotica genre, which was responsible for around 500 films a year in its heyday

By Matthew Scott  /  AFP, UDINE, ITALY

“The differences between pink and general films changed in those years and you can now get away with more in mainstream films,” says Keiko. “But we know that it is harder to get work in the big studios and so we can always find people wanting to work with us.”

Keiko points to the rise of satellite and cable TV, as well as the DVD market, as positive signs for pink cinema.

Then there is the fact that the genre has found an international audience — through festivals such as that at Udine and through DVD sales and television.

“At the moment things are not good,” says Keiko. “At the moment things seem to going backwards.

“But we have hope — people always want to watch films and want to learn how to make films so we will just keep making them. When you get to my age you learn that the best way to approach everything is to just keep on keeping on.”

The Far East Film Festival ended on Saturday.

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