Ellen Wu (吳清桂) likes to recall how two fashionable women stopped her during a stroll down New York City’s Fifth Avenue.
“They wanted to know where my outfit was from,” Wu says. “I was so proud!”
But Wu isn’t bragging about her sense of style. Her clothing was sewn from Taiwan floral cloth, the lushly patterned, exuberantly colorful material that conjures up feelings of nostalgia for many Taiwanese. Over the last five years, Wu has made it her mission to establish its place in this country’s cultural history.
Her two best-selling books, Taiwanese Design Treasure Trove (台灣的設計寶庫) and Taiwan Floral Cloth (台灣花布), are the first written about the fabric, which was ubiquitous in the 1960s and 1970s for quilts, curtains and gifts before falling out of fashion. Over the last 10 years, however, Taiwan floral cloth has enjoyed a new life as young designers and artists rediscover the material. Perhaps the best-known is Michael Lin (林明弘), who uses the prints in large-scale installations.
Wu’s own involvement with Taiwan floral cloth began in 2005 when she was asked by the Council for Cultural Affairs (文建會) to organize a fashion show for Taiwan Red (台灣紅), a series of events that promoted taohong (桃紅) as Taiwan’s national color. Taohong literally means “peach red” and is the brilliant fuchsia sprayed on top of shoutao (壽桃), or peach-shaped buns eaten on special occasions. It is also the hue most commonly associated with Taiwan floral cloth. When Wu saw the fabric draped across the stage at a press conference, she was transported back in time.
“I thought it was so beautiful. I lived overseas for a long time and the fabric brought me back to when I was young and we all had quilts made out of huabu (花布),” says Wu, who moved abroad after university and lived in Europe and Canada for 20 years.
Ellen Wu buys most of her fabric from Yongle Market (永樂市場) on Dihua Street (迪化街). The historical landmark was once the center of Taiwan’s textile industry and continues to be a favorite shopping destination for professional designers and hobbyists. Many stalls on the market’s second floor stock Taiwan floral cloth. Yongle Market is located at 21, Dihua St Sec 1, Taipei City (台北市迪化街一段21號) and is open Mondays to Saturdays from 10am to 6pm
Wu’s first book, Taiwanese Design Treasure Trove, was among the 100 best-selling books at Eslite in 2008. In Taiwan Floral Cloth, published last spring, Wu gives detailed descriptions of prints, describes how the cotton fabric is manufactured and traces half a century of its history.
Taiwan floral cloth is variously referred to as red floral cloth (紅花布), grandma cloth (阿媽布) and Hakka cloth (客家布), though Taiwanese of all ages and ethnicities used it in their homes. Yet another name, Far Eastern floral cloth (遠東花布), refers to its best-known maker. In the early 1960s, Far Eastern Textile (遠東紡織公司) and other companies garnered inspiration from Japanese textiles and traditional clothing for their designs — including large bunches of unfurling peonies splashed against bright pink, red or sky blue backgrounds. Peonies represent prosperity and the auspicious prints quickly became popular.
“The climate in Taiwan isn’t suitable for cultivating peonies, so it was rare to see them in real life. They were something Taiwanese people had to imagine. They would imagine how beautiful peony flowers are,” says Wu.
For both books, Wu collected old and new cloth samples from around the country. A bonanza came from a fabric store owner who didn’t seem impressed with Wu’s project, but nonetheless dug up a large binder filled with dusty, decades-old squares of fabric.
“He tossed it to me and said, ‘Fine, here you go, I have no use for this so why don’t you take it?’” Wu says. Back home, she carefully cleaned each sample before it was photographed for Taiwan Floral Cloth. When Wu presented a copy of her book to the storeowner, his reserve melted away.